Overall, how well does our product meet your needs? Product Survey Question
Understand how effectively your product solves user problems and delivers value, helping you prioritize features that truly matter to your customers.
Question type
Rating scale 1-5
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied |
| Meeting needs | Doesn't meet my needs Meets few needs Meets some needs Meets most needs Exceeds my needs |
| Expectation-based | Falls far short Falls short Meets expectations Exceeds expectations Far exceeds expectations |
| Effectiveness focus | Not effective at all Slightly effective Moderately effective Very effective Extremely effective |
Follow-Up Questions
Understanding why customers are satisfied or dissatisfied reveals actionable insights about your product's value proposition. These follow-up questions help you identify specific strengths to amplify and gaps to address.
This structured feedback immediately categorizes responses into themes you can quantify and prioritize, making it easier to spot patterns across your customer base.
Open-ended responses surface unexpected pain points and feature requests that structured questions might miss, giving you unfiltered insight into what matters most to users.
Knowing what customers prioritize helps you align your roadmap with their needs and communicate improvements that will actually move satisfaction scores.
When to Use This Question
SaaS Products: Send within 24 hours after a user completes their first successful workflow or achieves a key milestone like their third integration, using an in-app modal or email follow-up, because this captures satisfaction at the moment when your product's core value has just clicked for them.
E-commerce: Trigger 7-10 days after delivery when the customer has had time to fully use the product but before the return window closes, placed via email with a single-click rating interface, because it balances giving users genuine experience time while the interaction is still fresh enough to generate actionable feedback.
Mobile Apps: Launch after the 5th session or 2 weeks of usage (whichever comes first), using an unobtrusive bottom sheet or slide-up prompt during natural pause points like completing a task, because power users will hit session counts quickly while casual users get evaluated on consistent engagement.
Web Apps: Display immediately after a support interaction resolution or when a user successfully completes a previously-failed action, shown as a dismissible banner or slide-out panel, because measuring satisfaction right after you've solved a problem reveals whether your support truly restored confidence in the product.
Digital Products: Ask at the end of each billing cycle for subscription products or 30 days post-purchase for one-time purchases, delivered through contextual in-product prompts with optional comment fields, because this timing aligns feedback with natural evaluation moments when users are subconsciously deciding whether to renew or recommend your product to others.
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