How would you rate our product overall? Product Survey Question

Get a clear, quantifiable snapshot of how users feel about your product and identify satisfaction trends before they impact retention.

Question type

Rating scale 1-5

Primary metric

CSAT (Customer Satisfaction Score)

Answer scale variations

Comparison table
Style	Options
Typical choice	Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied
More emphatic	Not satisfied at all Not satisfied Neutral Satisfied Completely satisfied
Quality-focused	Poor Below average Average Good Excellent
Experience-based	Very bad experience Bad experience Okay experience Good experience Very good experience
Value-oriented	Not worth it Below expectations Meets expectations Exceeds expectations Outstanding value

Follow-Up Questions

Understanding why customers give certain ratings is often more valuable than the rating itself. These follow-up questions help you dig deeper into the reasoning behind satisfaction scores and identify specific areas for improvement or celebration.

This open-ended follow-up captures the context behind the score, revealing whether satisfaction stems from specific features, support interactions, or broader product experience.

Categorical responses let you quantify which product dimensions drive satisfaction most, making it easier to prioritize improvements and track trends over time.

Even satisfied customers have unmet needs—this question uncovers opportunities to increase loyalty and turn good experiences into exceptional ones.

When to Use This Question

SaaS Products: Send immediately after a user completes their first successful workflow using an in-app modal with star rating, because you're capturing satisfaction while the experience is fresh and the user has enough context to give meaningful feedback.

E-commerce: Deploy 24-48 hours after product delivery is confirmed through an email with mobile-optimized rating interface, because this timing balances giving customers time to use the product while their purchase experience remains memorable.

Mobile Apps: Trigger after users complete 3-5 meaningful sessions within their first week via an native in-app prompt after a positive action, because this catches users once they understand your value proposition but before frustration from any learning curve sets in.

Web Apps: Present at the end of each billing cycle or major feature release through a dismissible sidebar widget that persists across sessions, because it aligns feedback with natural evaluation points when users are already assessing whether they're getting value for their investment.

Digital Products: Launch within 7 days of purchase for courses or downloadable content using a follow-up email sequence with one-click rating, because this window captures users who've engaged enough to form an opinion but haven't drifted away from active use of your product.

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