How would you rate your overall experience? Product Survey Question

Measure user satisfaction at a glance and catch issues before they lead to churn or negative reviews.

Question type

Rating scale 1-5

Primary metric

Answer scale variations

Comparison table
Style	Options
Typical choice	Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied
More emphatic	Not satisfied at all Not satisfied Neutral Satisfied Completely satisfied
Experience-focused	Very poor experience Poor experience Acceptable experience Good experience Excellent experience
Quality-focused	Poor Below average Average Good Excellent
Expectation-based	Far below expectations Below expectations Met expectations Exceeded expectations Far exceeded expectations

Follow-Up Questions

Starting with follow-up questions helps you understand the "why" behind ratings. A 4-star review means something different when it's about product quality versus shipping speed, and follow-ups capture that context without requiring a second survey.

This captures the primary driver behind their rating in a format that's easy to analyze across hundreds of responses, showing you exactly which aspects of the experience need attention.

Open-ended improvement questions surface specific issues that multiple choice options miss, like "The checkout process timed out twice" or "I couldn't find the size chart."

This identifies which touchpoint had the biggest impact on their rating, helping you prioritize where to focus improvements or double down on what's working well.

When to Use This Question

SaaS Products: Send immediately after a user completes their first meaningful action—like publishing their first report or inviting team members—via in-app modal with a simple dismiss option, because you're capturing satisfaction while the experience is fresh and contextual, before they encounter friction points that naturally come with deeper product usage.

E-commerce: Trigger 3-5 days after delivery through email with a prominent CTA button, because this timing allows customers to actually use the product and form an opinion beyond just the unboxing moment, giving you feedback that reflects true product satisfaction rather than just shipping speed.

Mobile Apps: Display after users complete a second or third session within their first week, using an unobtrusive banner at the bottom of the screen, because this catches users who've moved past initial exploration into genuine usage patterns, filtering out those who downloaded and abandoned while respecting the limited screen real estate.

Web Apps: Present within 30 seconds of completing a key workflow—like exporting a file, finishing a tutorial, or saving a project—through a slide-in panel from the right side, because the satisfaction signal is strongest when tied directly to task completion, and the non-blocking placement lets users continue working if they choose to skip.

Digital Products: Ask 24 hours after purchase or first access for downloadable content or courses via embedded widget on the thank-you or dashboard page, because this window captures initial impressions while users are still engaged with your brand, before the excitement fades but after they've had enough time to evaluate what they received versus what they expected.

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