How would you rate your overall experience? Product Survey Question
Measure user satisfaction at a glance and catch issues before they lead to churn or negative reviews.
Question type
Rating scale 1-5
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied |
| More emphatic | Not satisfied at all Not satisfied Neutral Satisfied Completely satisfied |
| Experience-focused | Very poor experience Poor experience Acceptable experience Good experience Excellent experience |
| Quality-focused | Poor Below average Average Good Excellent |
| Expectation-based | Far below expectations Below expectations Met expectations Exceeded expectations Far exceeded expectations |
Follow-Up Questions
Starting with follow-up questions helps you understand the "why" behind ratings. A 4-star review means something different when it's about product quality versus shipping speed, and follow-ups capture that context without requiring a second survey.
This captures the primary driver behind their rating in a format that's easy to analyze across hundreds of responses, showing you exactly which aspects of the experience need attention.
Open-ended improvement questions surface specific issues that multiple choice options miss, like "The checkout process timed out twice" or "I couldn't find the size chart."
This identifies which touchpoint had the biggest impact on their rating, helping you prioritize where to focus improvements or double down on what's working well.