How do you feel about us? Product Survey Question
Understand the emotional tone of your customer relationships and catch sentiment shifts early, turning feelings into actionable insights that drive loyalty.
Question type
Rating scale 1-5
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very negative Negative Neutral Positive Very positive |
| Sentiment-focused | Extremely disappointed Disappointed Neither satisfied nor disappointed Happy Extremely happy |
| Emotion-based | Frustrated Somewhat dissatisfied Indifferent Content Delighted |
| Experience-based | Poor experience Below expectations Meets expectations Good experience Excellent experience |
Follow-Up Questions
Understanding how people feel is just the start—the real insights come from knowing why they feel that way. These follow-ups help you move from sentiment measurement to actionable feedback you can actually use to improve.
This open-ended follow-up captures the specific experiences, features, or interactions driving someone's feelings—whether positive or negative—giving you concrete issues to address or strengths to build on.
By identifying which dimension is most influential in their rating, you can prioritize your improvement efforts on what actually moves the needle for your users.
This forward-looking question transforms feedback into a roadmap, revealing specific changes that would improve sentiment rather than just documenting current dissatisfaction.