How satisfied are you with your onboarding experience? Product Survey Question
Measure first impressions that predict long-term retention and pinpoint onboarding friction before it costs you users.
Question type
Rating scale 1-5
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied |
| Experience-focused | Poor experience Below expectations Met expectations Good experience Excellent experience |
| Journey-oriented | Very rough start Rocky start Okay start Smooth start Seamless start |
| Readiness-based | Not ready at all Poorly prepared Somewhat prepared Well prepared Fully ready |
Follow-Up Questions
Understanding why users felt a certain way about onboarding reveals the specific touchpoints that worked or fell short. These follow-up questions help you identify which parts of your onboarding process need attention and what's already resonating with new users.
This captures the specific moments or features that made onboarding click for users, giving you proven elements to emphasize and replicate.
Pinpointing the weakest link in your onboarding flow lets you prioritize improvements where they'll have the biggest impact on new user success.
This open-ended question uncovers specific gaps or friction points that your structured onboarding might be missing, often revealing insights you hadn't considered.
When to Use This Question
SaaS Products: Survey users within 24-48 hours after completing their initial onboarding workflow using an in-app modal or email follow-up, catching feedback while the experience is fresh and identifying friction points before users churn.
E-commerce: Trigger this question immediately after a customer's first purchase is delivered and they've had 2-3 days to use the product, sent via post-purchase email sequence, helping you refine checkout flows and new customer communications while purchase satisfaction is high.
Mobile Apps: Present this survey after users complete 3-5 key actions or reach their first meaningful milestone (like creating their profile, completing a tutorial, or achieving their first goal) through an in-app slide-up prompt, capturing sentiment when they've experienced enough to form opinions but before frustration builds.
Web Apps: Deploy 7 days after account creation for users who have logged in at least twice, using a dismissible banner at the top of the dashboard, ensuring respondents have engaged meaningfully with core features while recent enough to recall specific onboarding moments.
Digital Products: Send within the first week after initial setup or content access, particularly right after users consume their first piece of content or complete an introductory module, delivered through automated email with a one-click response option, maximizing response rates by making feedback effortless while motivation is highest.
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