How happy are you with our service? Product Survey Question
Measure user sentiment at a glance and catch satisfaction issues early, before they turn into churn or negative reviews.
Question type
Rating scale 1-5
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very unhappy Unhappy Neutral Happy Very happy |
| More emphatic | Extremely unhappy Quite unhappy Neither happy nor unhappy Quite happy Extremely happy |
| Satisfaction-focused | Not satisfied at all Not satisfied Neutral Satisfied Completely satisfied |
| Direct emotion | Disappointed Somewhat disappointed Okay Pleased Delighted |
Follow-Up Questions
Understanding why someone chose their satisfaction score is just as important as the score itself. These follow-up questions help you move beyond the number to discover specific experiences, pain points, and opportunities that shape customer happiness.
This open-ended follow-up captures the specific moments and details that drove their rating, giving you actionable context that explains the "why" behind their happiness level.
Identifying which specific service dimension matters most helps you prioritize improvements and understand what truly drives satisfaction for different customer segments.
This forward-looking question uncovers concrete improvement opportunities directly from customers, regardless of their current satisfaction level, turning feedback into a roadmap for enhancement.