Best SmartSurvey Alternative 2026: feedback.tools
SmartSurvey is a UK-based survey software that helps organizations collect feedback and analyze it with AI-powered sentiment and thematic analysis, featuring strong compliance for government and enterprise clients.
feedback.tools is a simpler, more affordable alternative designed for software development teams to gather user feedback, track feature requests, and monitor incidents with AI-powered insights built directly into your product.
Features & Pricing
Below is a detailed side-by-side comparison of pricing and key features. All prices are approximate.
| Feature | SmartSurvey | feedback.tools | Winner |
|---|---|---|---|
| Pricing model | Tiered subscription with response limits (annual/monthly) | Surveys-based | |
| 100 responses | Free Basic plan | $35/month $420/year | SmartSurvey saves $420/year |
| 500 responses | $90/month $840/year | $35/month $420/year | feedback.tools saves $420/year |
| 1K responses | $90/month $840/year | $35/month $420/year | feedback.tools saves $420/year |
| 5K responses | $125/month $1,200/year | $35/month $420/year | feedback.tools saves $780/year |
| 10K responses | Contact Sales | $35/month $420/year | feedback.tools |
| Data ownership | ✅ CSV/Excel export | ✅ CSV/Excel export | |
| AI-powered insights & analysis | ⚠️ Advanced plan and above | ✅ Automated insights | feedback.tools |
| Sentiment analysis | ⚠️ Advanced plan and above | ✅ Automatic sentiment analysis | |
| AI-prioritized product backlog | ❌ | ✅ AI-prioritized product backlog | feedback.tools |
| Incident tracking & monitoring | ❌ | ✅ Error monitoring & trend visualization | feedback.tools |
| JavaScript SDK | ❌ Embed codes only | ✅ JavaScript SDK | feedback.tools |
| Surveys included | Unlimited surveys | 1 survey included | SmartSurvey |
| Appearance customization | ✅ Custom branding | ✅ Appearance customization | |
| User targeting | ⚠️ Limited tracking links | ✅ Target specific users | feedback.tools |
Hidden Costs & Limitations of SmartSurvey
⚠️ Annual response limits reset yearly, not monthly: Advanced plan's 30,000 responses reset annually, so high-volume months can exhaust your entire year's quota early.
⚠️ Monthly billing caps responses lower: Choosing monthly billing gives you significantly fewer responses (2,000/month on Advanced vs. 2,500/month average on annual).
⚠️ AI thematic analysis locked behind enterprise: AutoCategorise feature for automatically grouping feedback themes is only available on Full Access enterprise plan.
⚠️ API access starts at Growth tier: No API or webhooks on Advanced plan or below, requiring Growth plan at $1,200+/year minimum.
⚠️ Dashboard limits on Growth: Only 10 dashboards included on Growth plan; unlimited dashboards require Full Access enterprise tier.
Hidden Costs & Limitations of feedback.tools
No hidden costs! All the features listed are available on the Standard plan with no limits except the number of surveys.
Conclusion
If you're a software team looking for a simpler, more affordable feedback solution with built-in AI analysis and no response limits, feedback.tools offers a straightforward $420/year alternative to SmartSurvey's tiered plans.
