What your customer sees
One question, a few seconds, no interruption to the shopping.
Open store demoContinuous customer feedback, surfaced and ranked. Built for product teams.

Stop debating roadmap priorities in meetings. See which requests come from your highest-value accounts and ship those first.
Every request comes ranked by frequency, sentiment, and revenue impact, so the next sprint is grounded in evidence, not opinions.
Get startedSentiment shifts long before the goodbye email. Get flagged when satisfaction drops in a specific segment so CS can step in early.
Save the accounts that would otherwise leave quietly, without ever filing a ticket.
Get startedTickets cluster around the same five problems. See which ones are worth fixing in the product instead of answering on repeat.
Engineering gets a prioritized list of what actually moves support volume, not a wall of individual reports.
Get startedEvery cancellation, every low NPS, every angry review goes into the same analysis. Patterns emerge that no individual reads ever surface.
Strategic decisions stop being intuition and start being a clear read of what your customers are actually telling you.
Get startedTurn raw feedback into clear direction
AI groups thousands of records into actionable topics. See which features users want most and which problems hurt the most.
No manual tagging, no hand-rolled spreadsheets. Themes update as new feedback comes in, so the picture stays current week to week.
Get startedUnderstand how customers feel about each feature. Distinguish mild frustration from deal-breaker issues.
Sentiment is tracked at the theme level, so you know which problems are merely annoying and which are actively pushing accounts toward the door.
Get startedSpot rising issues before they hit churn. Catch shifts in satisfaction the moment they happen.
Trends are computed across cohorts and releases, so you see the impact of every shipped change without waiting for a quarterly review.
Get startedTopics ranked by frequency, sentiment, and revenue impact. Know exactly what to ship next.
Scores combine signal from every channel into one ranked list. No more separate spreadsheets for product, support, and CS to argue about.
Get startedEvery channel, every signal, in one place

Slice feedback by plan, role, or cohort. See which segments are happy and which need attention before they churn.
Track how each release impacts how customers feel. Catch regressions early and double down on what works.
The signals that matter, ranked. No noise, no manual tagging, just the issues and requests worth acting on now.
See exactly how each shipped change moved satisfaction and which themes it created or resolved. No more debating whether the last release helped.
One question, a few seconds, no interruption to the shopping.
Open store demoEvery answer collected, sorted and ready to act on.
Open dashboard demoA real-time pulse on what users think, and an automated priority list of what to fix first

One clear number that shows how users feel about your product and whether satisfaction is improving over time.
See which features users keep asking for and which bugs are causing the most frustration, so you know exactly where to focus your efforts.
Full Voice of Customer platform. Unlimited responses. No enterprise pricing.
One price per survey, with everything included from day one: every survey type, multilingual surveys, AI analysis, the API and SDK, integrations and the MCP server.
For startups and small to mid-size product teams
For bigger teams with specific needs
Voice of customer (VoC) is the practice of systematically collecting customer feedback across every channel (surveys, reviews, support tickets) and turning it into clear product decisions. feedback.tools does the collection and the AI analysis in one place.
In-app surveys (NPS, CSAT, CES), shareable survey links, and incoming feedback from your support and review channels. AI extracts themes across all sources so you see the full picture, not isolated snippets.
A spreadsheet of responses isn't a VoC program. The hard part is reading thousands of comments, spotting themes, watching sentiment shift, and prioritizing what to actually do.
feedback.tools handles all of that automatically and ranks topics by frequency, sentiment, and revenue impact, so the next sprint planning is grounded in evidence, not opinions.
Enterprise VoC platforms charge thousands per month for what is mostly the same workflow. We give you the full pipeline (multi-channel collection, AI themes, sentiment, prioritization) at a fixed $35/mo with unlimited responses. No per-response fees, no quote-based pricing.