Voice of Customer
Analytics Platform
Continuous customer feedback, surfaced and ranked. Built for product teams.
Your customers already told you.
Did you hear them?
Manual chaos
- Customers tell you things in 10 places. You read maybe two of them.
- A few loud voices set the tone. Quiet majority stays invisible in the noise.
- Roadmap debates run on opinions. The loudest exec wins, evidence loses.
- You find out about churn from the cancellation email, not before it.
Systematic clarity with 
feedback.tools
- Every comment, ticket, and review lands in one place automatically.
- Patterns surface across thousands of responses, not just the loud ones.
- Roadmap priorities ranked by frequency, sentiment, and revenue impact.
- Sentiment drops trigger alerts weeks before someone cancels, so CS can step in.
Ship features users actually want
Stop debating roadmap priorities in meetings. See which requests come from your highest-value accounts and ship those first.
Every request comes ranked by frequency, sentiment, and revenue impact — so the next sprint is grounded in evidence, not opinions.
Get StartedCatch churn weeks before cancellation
Sentiment shifts long before the goodbye email. Get flagged when satisfaction drops in a specific segment so CS can step in early.
Save the accounts that would otherwise leave quietly, without ever filing a ticket.
Get StartedCut support volume by fixing root causes
Tickets cluster around the same five problems. See which ones are worth fixing in the product instead of answering on repeat.
Engineering gets a prioritized list of what actually moves support volume, not a wall of individual reports.
Get StartedStop guessing why users leave
Every cancellation, every low NPS, every angry review goes into the same analysis. Patterns emerge that no individual reads ever surface.
Strategic decisions stop being intuition and start being a clear read of what your customers are actually telling you.
Get Started
AI That Reads Between the Lines
Turn raw feedback into clear direction
Theme Extraction
AI groups thousands of records into actionable topics. See which features users want most and which problems hurt the most.
No manual tagging, no hand-rolled spreadsheets. Themes update as new feedback comes in, so the picture stays current week to week.
Get StartedSentiment Analysis
Understand how customers feel about each feature. Distinguish mild frustration from deal-breaker issues.
Sentiment is tracked at the theme level — so you know which problems are merely annoying and which are actively pushing accounts toward the door.
Get StartedTrend Detection
Spot rising issues before they hit churn. Catch shifts in satisfaction the moment they happen.
Trends are computed across cohorts and releases, so you see the impact of every shipped change without waiting for a quarterly review.
Get StartedPriority Scoring
Topics ranked by frequency, sentiment, and revenue impact. Know exactly what to ship next.
Scores combine signal from every channel into one ranked list — no more separate spreadsheets for product, support, and CS to argue about.
Get Started
One Dashboard for the Full Picture
Every channel, every signal, in one place
Satisfaction by segment
Slice feedback by plan, role, or cohort. See which segments are happy and which need attention before they churn.
Sentiment over time
Track how each release impacts how customers feel. Catch regressions early and double down on what works.
Top themes this week
The signals that matter, ranked. No noise, no manual tagging — just the issues and requests worth acting on now.
Impact by release
See exactly how each shipped change moved satisfaction and which themes it created or resolved. No more debating whether the last release helped.
Want to see it with real data?
Open live demoInsights Hub
Automated priority list based on user feedback records
Turn feedback chaos into a clear backlog
Stop drowning in scattered comments across Slack, email, support tickets, and spreadsheets. Get one organized view of everything users are telling you.
Never miss what matters
Critical issues are automatically categorized and ranked by how many users report them, so high-impact bugs and popular feature requests rise to the top.
Multi-language support
Your users speak dozens of languages, but you get insights in one. AI translates and analyzes feedback from anywhere in the world.
Close the feedback loop
Connect user requests to shipped features, so you can show people their voice matters. Turn satisfied users into your best promoters.
Pricing
Full Voice of Customer platform. Unlimited responses. No enterprise pricing.
Other solutions
- Extra charges for every feature
- Limited to 200 responses per month
- No advanced analytics or clusters
- No data export — vendor lock-in
- No SDK or customization options
Standard
- 1 survey
- Unlimited responses
- Appearance customization
- Data export
- JavaScript SDK
FAQ
What is voice of customer?
Voice of customer (VoC) is the practice of systematically collecting customer feedback across every channel — surveys, reviews, support tickets — and turning it into clear product decisions. feedback.tools does the collection and the AI analysis in one place.
Which channels do you support?
In-app surveys (NPS, CSAT, CES), shareable survey links, and incoming feedback from your support and review channels. AI extracts themes across all sources so you see the full picture, not isolated snippets.
How is this different from running surveys ourselves?
A spreadsheet of responses isn't a VoC program. The hard part is reading thousands of comments, spotting themes, watching sentiment shift, and prioritizing what to actually do.
feedback.tools handles all of that automatically and ranks topics by frequency, sentiment, and revenue impact — so the next sprint planning is grounded in evidence, not opinions.
Why $35/mo and not enterprise pricing?
Enterprise VoC platforms charge thousands per month for what is mostly the same workflow. We give you the full pipeline — multi-channel collection, AI themes, sentiment, prioritization — at a fixed $35/mo with unlimited responses. No per-response fees, no quote-based pricing.