Best Retently Alternative 2026: feedback.tools
Retently is a Customer Experience Management platform focused on NPS, CSAT, and CES surveys for B2B SaaS and Ecommerce brands.

feedback.tools is a simpler and more affordable in-app survey solution built for software development teams who need quick setup and AI-powered insights without the complexity of enterprise CX platforms.

Features & Pricing
Below is a detailed side-by-side comparison of pricing and key features. All prices are approximate.
| Feature | Retently | Winner | |
|---|---|---|---|
| Pricing model | Surveys-based (charged per survey send) | Surveys-based | |
| 100 responses | $49/month $529/year | $35/month $420/year | |
| 500 responses | $49/month $529/year | $35/month $420/year | |
| 1K responses | $49/month $529/year | $35/month $420/year | |
| 5K responses | $299/month $3,229/year | $35/month $420/year | |
| 10K responses | $299/month $3,229/year | $35/month $420/year | |
| Data ownership | ✅ CSV/Excel export | ✅ CSV/Excel export | |
| AI-powered insights & analysis | ✅ AI-powered feedback classification & topic analytics | ✅ Automated insights with categories | |
| Sentiment analysis | ✅ Automatic sentiment analysis | ✅ Automatic sentiment analysis | |
| AI-prioritized product backlog | ❌ | ✅ AI-prioritized product backlog | |
| Incident tracking & monitoring | ❌ | ✅ Error monitoring & trend visualization | |
| JavaScript SDK | ❌ | ✅ | |
| Surveys included | ⚠️ Survey credits-based (pay per send) | 1 survey included | |
| Appearance customization | ✅ Survey branding & personalization | ✅ | |
| User targeting | ✅ Advanced audience segmentation | ✅ Target specific users |
Hidden Costs & Limitations of Retently
⚠️ Survey credits vs responses: You pay for surveys SENT, not responses received, meaning a 20% response rate requires 5x more credits than desired responses.
⚠️ Storage overage fees: $100/month charge for every 100,000 survey responses or feedback records stored.
⚠️ Enterprise features locked: Salesforce integration, SSO/2FA, RBAC, and white-labeling only available on Enterprise ($599/mo minimum, annual-only).
⚠️ In-app surveys require Pro: Web pop-up surveys only available on Pro ($299/mo) and Enterprise plans, not on Basic.
⚠️ Survey reminders cost extra: Each reminder survey consumes additional survey credits.
Hidden Costs & Limitations of
feedback.tools
No hidden costs! All the features listed are available on the Standard plan with no limits except the number of surveys.
Conclusion
feedback.tools is ideal if you want straightforward in-app surveys with AI analysis at a fraction of the cost, without paying for survey sends.
