How satisfied are you with the ordering process? Product Survey Question
Measure how smoothly users can complete purchases and identify friction points in your checkout flow that may be costing you conversions.
Question type
Rating scale 1-5
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied |
| More emphatic | Not satisfied at all Not satisfied Neutral Satisfied Completely satisfied |
| Experience-focused | Very poor experience Poor experience Acceptable experience Good experience Excellent experience |
| Ease-focused | Very frustrating Frustrating Neither easy nor difficult Easy Very easy |
Follow-Up Questions
Understanding why customers feel a certain way about your ordering process reveals the specific friction points or delightful moments that drive their satisfaction scores. These follow-ups help you prioritize improvements based on actual user pain points rather than assumptions.
This open-ended question captures specific issues in your checkout flow, payment options, or confirmation process that you might not have considered, giving you a direct roadmap for optimization.
Pinpointing the exact step where users struggle helps you focus resources on the highest-impact improvements rather than redesigning the entire flow.
This forward-looking question uncovers feature requests and workflow improvements directly from users who just completed the process, when their experience is freshest in mind.