How was your experience today? Product Survey Question

Capture genuine emotional feedback that reveals not just satisfaction levels, but the intensity of customer sentiment driving loyalty and repeat engagement.

Question type

Rating scale 1-5

Primary metric

CSAT (Customer Satisfaction Score)

Answer scale variations

Comparison table
Style	Options
Typical choice	Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied
Experience quality	Terrible Poor Okay Good Great
More emphatic	Extremely bad Bad Average Good Excellent
Feeling-based	Very unhappy Unhappy Indifferent Happy Very happy

Follow-Up Questions

Understanding what drives satisfaction (or dissatisfaction) is just as important as the rating itself. These follow-up questions help you capture the specific details that turn scores into actionable improvements.

This open-ended question captures the specific moments and details that created positive experiences, giving you concrete examples of what to replicate and amplify.

Identifying which specific area drove their rating helps you prioritize improvements and understand which touchpoints matter most to your customers.

Even satisfied customers often have valuable suggestions, and this question signals that you're committed to continuous improvement regardless of their rating.

When to Use This Question

SaaS Products: Deploy immediately after a user completes their first successful workflow (project creation, report generation, integration setup) using an in-app modal or slide-in panel, because you're capturing the emotional high of achievement when satisfaction is most authentic and memorable.

E-commerce: Trigger within 24-48 hours of confirmed delivery using an email with prominent CTA or SMS link, because customers have had time to unbox and evaluate their purchase but the experience is still fresh enough to provide detailed, actionable feedback.

Mobile Apps: Present after the 3rd or 5th session within the app via a native bottom sheet or interstitial, because users have moved past the novelty phase and formed genuine opinions about your app's value, but aren't yet experiencing survey fatigue.

Web Apps: Show immediately following critical support interactions (live chat resolution, ticket closure, onboarding call completion) through an embedded widget or post-interaction overlay, because satisfaction with support directly impacts overall product perception and you can capture feedback while the interaction quality is top of mind.

Digital Products: Deploy at natural completion points (course module finished, template downloaded, checkout completed) using contextual in-product prompts or confirmation page embeds, because these moments represent fulfilled expectations where users can accurately assess whether your product delivered on its promise.

feedback.tools

Start collecting user feedback

Get Started