Overall, how satisfied are you with our product? Product Survey Question
Measure customer loyalty and predict retention by tracking how users feel about your product experience over time.
Question type
Rating scale 1-5
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied |
| More emphatic | Completely dissatisfied Somewhat dissatisfied Neither satisfied nor dissatisfied Somewhat satisfied Completely satisfied |
| Experience-focused | Terrible experience Poor experience Okay experience Good experience Excellent experience |
| Expectation-based | Falls short of expectations Below expectations Meets expectations Exceeds expectations Far exceeds expectations |
Follow-Up Questions
Starting with follow-up questions helps you understand the "why" behind satisfaction scores. These targeted questions turn a single data point into actionable insights about what's working and what needs attention.
This open-ended follow-up captures the specific driver behind each score, giving you qualitative context that explains satisfaction patterns and reveals improvement opportunities.
Understanding priority areas helps you focus improvements where they'll have the biggest impact on satisfaction, especially when segmented by user type or score level.
This future-focused question uncovers unmet needs and feature gaps, helping you identify what would transform satisfied users into devoted advocates.