Overall, how satisfied are you with our product? Product Survey Question

Measure customer loyalty and predict retention by tracking how users feel about your product experience over time.

Question type

Rating scale 1-5

Primary metric

Answer scale variations

Comparison table
Style	Options
Typical choice	Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied
More emphatic	Completely dissatisfied Somewhat dissatisfied Neither satisfied nor dissatisfied Somewhat satisfied Completely satisfied
Experience-focused	Terrible experience Poor experience Okay experience Good experience Excellent experience
Expectation-based	Falls short of expectations Below expectations Meets expectations Exceeds expectations Far exceeds expectations

Follow-Up Questions

Starting with follow-up questions helps you understand the "why" behind satisfaction scores. These targeted questions turn a single data point into actionable insights about what's working and what needs attention.

This open-ended follow-up captures the specific driver behind each score, giving you qualitative context that explains satisfaction patterns and reveals improvement opportunities.

Understanding priority areas helps you focus improvements where they'll have the biggest impact on satisfaction, especially when segmented by user type or score level.

This future-focused question uncovers unmet needs and feature gaps, helping you identify what would transform satisfied users into devoted advocates.

When to Use This Question

SaaS Products: Send within 24 hours after a user completes a key workflow for the first time using an in-app modal, because you're capturing immediate reaction when the product's value is most tangible and memory is fresh.

E-commerce: Deploy 7-14 days after delivery via email follow-up, because customers have had time to unbox, use the product, and form genuine opinions beyond the initial excitement of receiving their order.

Mobile Apps: Trigger after 3-5 meaningful sessions within the first two weeks using a slide-up banner, because this catches users once they've established a pattern but before frustrations compound or they abandon the app.

Web Apps: Launch immediately after a successful support interaction or feature request fulfillment through an exit intent popup on the support page, because satisfaction peaks when you've just solved their problem and they're primed to give positive feedback.

Digital Products: Display 30 days post-purchase for subscription services or after completing 50% of course content for educational products via email with single-click response, because users have invested enough time to evaluate value but aren't yet experiencing renewal fatigue or completion burnout.

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