How does our product compare to others you have used? Product Survey Question
Track your competitive position through the eyes of users who've experienced alternatives, helping you understand your market standing and identify where you excel or need improvement.
Question type
Rating scale 1-5
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Much worse Worse About the same Better Much better |
| Performance-focused | Significantly inferior Somewhat inferior Comparable Somewhat superior Significantly superior |
| Quality comparison | Far below competitors Below competitors On par with competitors Above competitors Far above competitors |
| Direct assessment | Not as good Less effective Similar More effective Far more effective |
Follow-Up Questions
Understanding how your product stacks up against competitors is crucial, but the rating alone doesn't tell you what specific advantages or gaps exist. Follow-up questions help you identify your competitive strengths to double down on and weaknesses that need immediate attention.
This open-ended follow-up captures the concrete details behind the comparison—whether it's your UI, pricing, performance, or support that's driving the perception.
Knowing who you're actually competing against in users' minds helps you focus your competitive intelligence and positioning efforts where it matters most.
This future-focused question uncovers the product improvements or changes that would turn you into the obvious choice, giving you a clear roadmap for competitive differentiation.