How does our product compare to others you have used? Product Survey Question

Track your competitive position through the eyes of users who've experienced alternatives, helping you understand your market standing and identify where you excel or need improvement.

Question type

Rating scale 1-5

Primary metric

CSAT (Customer Satisfaction Score)

Answer scale variations

Comparison table
Style	Options
Typical choice	Much worse Worse About the same Better Much better
Performance-focused	Significantly inferior Somewhat inferior Comparable Somewhat superior Significantly superior
Quality comparison	Far below competitors Below competitors On par with competitors Above competitors Far above competitors
Direct assessment	Not as good Less effective Similar More effective Far more effective

Follow-Up Questions

Understanding how your product stacks up against competitors is crucial, but the rating alone doesn't tell you what specific advantages or gaps exist. Follow-up questions help you identify your competitive strengths to double down on and weaknesses that need immediate attention.

This open-ended follow-up captures the concrete details behind the comparison—whether it's your UI, pricing, performance, or support that's driving the perception.

Knowing who you're actually competing against in users' minds helps you focus your competitive intelligence and positioning efforts where it matters most.

This future-focused question uncovers the product improvements or changes that would turn you into the obvious choice, giving you a clear roadmap for competitive differentiation.

When to Use This Question

SaaS Products: Survey users 14-21 days after onboarding via in-app notification during their first workflow completion, capturing direct comparison insights while competitor experiences are fresh enough to be meaningful but your product has proven its value.

Mobile Apps: Ask after users complete 5-10 key actions through an interstitial screen following a successful task, leveraging the momentum of achievement when users naturally reflect on why this experience felt better or worse than alternatives.

E-commerce: Display immediately after second purchase using a post-checkout modal with single-click response, catching the critical moment when buying patterns reveal genuine preference over competitors they've tried.

Web Apps: Trigger 30 days into trial via email with embedded response buttons, reaching users at the decision point when they're actively evaluating alternatives and comparison data directly influences conversion.

Digital Products: Survey after first content creation or project completion through contextual banner in the workspace, capturing competitive sentiment when users have invested enough effort to judge workflow efficiency against other tools they know.

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