How satisfied are you with the quality of our product? Product Survey Question
Measure the foundation of customer loyalty by tracking how well your product meets expectations and delivers value in real-world use.
Question type
Rating scale 1-5
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied |
| Quality-focused | Very poor quality Poor quality Acceptable quality Good quality Excellent quality |
| Expectation-based | Falls far short Below expectations Meets expectations Exceeds expectations Far exceeds expectations |
| Value perception | Not worth it at all Not worth it Fair value Good value Outstanding value |
Follow-Up Questions
Understanding why customers rate your product quality the way they do is crucial. These follow-up questions help you move beyond the satisfaction score to identify specific improvement opportunities and understand what's driving quality perceptions.
This reveals which quality dimensions customers prioritize, helping you focus improvement efforts where they'll have the most impact on satisfaction scores.
This open-ended question captures specific, actionable feedback about quality improvements directly from users who just rated their satisfaction.
This competitive context helps you understand whether quality issues are absolute problems or relative to market expectations and competitor offerings.
When to Use This Question
SaaS Products: Survey users within 24-48 hours after completing their first key workflow or integration, using an in-app modal that appears after the success confirmation, because you'll capture their immediate reaction to whether your product actually delivered on its core promise while the experience is still fresh.
E-commerce: Trigger the survey 7-10 days after delivery confirmation, sending via email with a clear subject line referencing their specific purchase, because this timing lets customers actually use the product enough to form a real quality opinion while their purchase experience is still recent enough to remember details.
Mobile Apps: Display after users complete 3-5 meaningful sessions or reach a natural achievement milestone within the app, using a non-intrusive bottom sheet that slides up after they finish their current task, because frequency-based triggers ensure users have enough exposure to judge quality while milestone timing catches them in a positive, accomplished mood.
Web Apps: Present immediately after users complete a core transaction or generate their first meaningful output (report, export, completed form), using an embedded slide-in panel on the confirmation screen, because the quality assessment is most accurate right when users see the tangible result of your product's work and can evaluate if it met their standards.
Digital Products: Send 14 days after purchase for content-heavy products (courses, templates, ebooks), using email with a progress-check hook in the subject line, because this window gives customers time to consume enough content to evaluate production quality, accuracy, and usefulness while they're still actively engaged with the material.
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