How satisfied are you with our pricing compared to alternatives? Product Survey Question
Understand how your pricing stacks up against competitors and whether customers perceive your value proposition as worth the investment.
Question type
Rating scale 1-5
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied |
| Value-focused | Poor value Below expectations Fair value Good value Excellent value |
| Competitive angle | Much worse Worse About the same Better Much better |
| Direct assessment | Not competitive Somewhat competitive Moderately competitive Competitive Highly competitive |
Follow-Up Questions
Understanding why customers rate your pricing the way they do reveals whether you have a value perception problem, a feature gap, or a competitive positioning issue that needs attention.
This pinpoints whether dissatisfaction stems from absolute price, perceived value, or structural pricing issues you can actually fix.
Open-ended responses here often surface specific competitor comparisons or missing features that would justify your current pricing in customers' minds.
This tests whether your pricing structure itself is the problem, not just the amount you're charging.