How satisfied are you with our pricing compared to alternatives? Product Survey Question

Understand how your pricing stacks up against competitors and whether customers perceive your value proposition as worth the investment.

Question type

Rating scale 1-5

Primary metric

CSAT (Customer Satisfaction Score)

Answer scale variations

Comparison table
Style	Options
Typical choice	Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied
Value-focused	Poor value Below expectations Fair value Good value Excellent value
Competitive angle	Much worse Worse About the same Better Much better
Direct assessment	Not competitive Somewhat competitive Moderately competitive Competitive Highly competitive

Follow-Up Questions

Understanding why customers rate your pricing the way they do reveals whether you have a value perception problem, a feature gap, or a competitive positioning issue that needs attention.

This pinpoints whether dissatisfaction stems from absolute price, perceived value, or structural pricing issues you can actually fix.

Open-ended responses here often surface specific competitor comparisons or missing features that would justify your current pricing in customers' minds.

This tests whether your pricing structure itself is the problem, not just the amount you're charging.

When to Use This Question

SaaS Products: Survey annually during renewal season or immediately after a pricing change announcement, delivered via in-app modal for active users and email for those approaching renewal. This captures sentiment when price-value comparison is top of mind and gives you time to address concerns before churn decisions are made.

E-commerce: Ask within 24-48 hours of first purchase through post-purchase email survey, especially effective for customers who comparison-shopped across multiple sites. This timing catches the fresh experience of evaluating your pricing against competitors while the research is still recent in their minds.

Mobile Apps: Deploy after 7-10 days of active usage for freemium users or immediately following an in-app purchase, using an in-app survey prompt that appears after a key feature interaction. This captures users who've experienced enough value to judge your pricing fairly but are still forming their long-term opinion about cost versus benefit.

Web Apps: Trigger 60 days after initial subscription or following a plan upgrade/downgrade, delivered through in-app banner notification or email survey. This window allows users to fully experience your product's value proposition while their alternative research is still relatively fresh, making their competitive assessment more accurate.

Digital Products: Survey within one week of purchase completion for one-time purchases or after the second billing cycle for subscriptions, using email with a single-click rating option. This targets the moment when buyers have used the product enough to evaluate its worth but haven't yet forgotten what they paid or what alternatives cost, giving you actionable pricing intelligence while the competitive landscape is still clear in their memory.

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