How satisfied are you with the ease of placing your order? Product Survey Question

Track how smoothly customers move from browsing to checkout and catch friction points that could be costing you sales.

Question type

Rating scale 1-5

Primary metric

Answer scale variations

Comparison table
Style	Options
Typical choice	Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied
Ease-focused	Extremely difficult Difficult Neutral Easy Extremely easy
Experience-based	Very frustrating Frustrating Acceptable Smooth Very smooth
Expectation-based	Much worse than expected Worse than expected As expected Better than expected Much better than expected

Follow-Up Questions

Understanding why customers rate their ordering experience a certain way helps you prioritize which friction points to fix first. These follow-up questions dig into specific aspects of the ordering process to give you actionable improvement areas.

This open-ended question captures the specific obstacles customers encountered, giving you direct quotes about checkout flow issues, unclear options, or technical problems that you can address immediately.

Categorical responses let you quantify which checkout steps frustrate customers most, making it easier to prioritize redesign efforts where they'll have the biggest impact.

This forward-looking question generates specific feature requests and improvement ideas directly from customers who just completed the process, giving you a roadmap for optimization.

When to Use This Question

SaaS Products: Send immediately after checkout completion via in-app modal or email, capturing satisfaction while the experience is fresh and before users context-switch to other tasks.

E-commerce: Trigger within 24 hours of order confirmation through email with a one-click rating option, catching customers in the post-purchase evaluation window when ordering friction is still memorable.

Mobile Apps: Display after the first successful in-app purchase using a native slide-up card, measuring initial transaction experience before habits form and users forget pain points.

Web Apps: Launch after the 3rd transaction or within the first 30 days via contextual banner on the account dashboard, targeting users who've established ordering patterns but can still recall friction points clearly.

Digital Products: Present immediately on the order confirmation page as an embedded micro-survey below the success message, leveraging the emotional high of completion to capture genuine satisfaction while checkout details remain vivid.

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