How satisfied are you with the ease of placing your order? Product Survey Question
Track how smoothly customers move from browsing to checkout and catch friction points that could be costing you sales.
Question type
Rating scale 1-5
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied |
| Ease-focused | Extremely difficult Difficult Neutral Easy Extremely easy |
| Experience-based | Very frustrating Frustrating Acceptable Smooth Very smooth |
| Expectation-based | Much worse than expected Worse than expected As expected Better than expected Much better than expected |
Follow-Up Questions
Understanding why customers rate their ordering experience a certain way helps you prioritize which friction points to fix first. These follow-up questions dig into specific aspects of the ordering process to give you actionable improvement areas.
This open-ended question captures the specific obstacles customers encountered, giving you direct quotes about checkout flow issues, unclear options, or technical problems that you can address immediately.
Categorical responses let you quantify which checkout steps frustrate customers most, making it easier to prioritize redesign efforts where they'll have the biggest impact.
This forward-looking question generates specific feature requests and improvement ideas directly from customers who just completed the process, giving you a roadmap for optimization.