How satisfied are you with your purchase experience? Product Survey Question
Measure customer happiness at the critical moment when opinions are freshest, enabling you to quickly identify and resolve friction points in your purchase journey.
Question type
Rating scale 1-5
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied |
| More emphatic | Completely dissatisfied Somewhat dissatisfied Neither satisfied nor dissatisfied Somewhat satisfied Completely satisfied |
| Experience-focused | Terrible experience Poor experience Okay experience Good experience Excellent experience |
| Expectation-based | Far below expectations Below expectations Met expectations Above expectations Far exceeded expectations |
Follow-Up Questions
Follow-up questions reveal the "why" behind satisfaction scores and turn numerical data into actionable insights. For purchase experience feedback, the right follow-ups help you understand which specific touchpoints drove the rating and what improvements would make the biggest impact.
This open-ended question captures positive moments that your team should protect and replicate, helping you understand what's working well across the purchase journey.
This targets the specific stage where friction occurred, giving you structured data about where to focus improvement efforts rather than guessing from the overall score.
This forward-looking question uncovers unmet expectations and feature requests directly from customers who just completed the experience, when details are fresh in their minds.