How satisfied are you with the shipping speed? Product Survey Question
Measure delivery performance impact on customer satisfaction and identify shipping expectations before they affect repeat purchases and reviews.
Question type
Rating scale 1-5
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied |
| Speed-focused | Much too slow Too slow Acceptable Fast Very fast |
| Expectation-based | Far below expectations Below expectations Met expectations Exceeded expectations Far exceeded expectations |
| Time perception | Way too long Too long Reasonable Quick Very quick |
Follow-Up Questions
Understanding why customers rate shipping speed the way they do reveals operational issues and competitive advantages you might be missing. These follow-up questions help you move from knowing satisfaction scores to understanding what actually drives them.
This open-ended question captures the specific factors behind their rating - whether it's carrier delays, processing time, tracking visibility, or comparison to competitors - giving you concrete areas to investigate.
This identifies what customers actually value in shipping, helping you prioritize improvements where they'll have the biggest impact on satisfaction rather than optimizing metrics that don't matter to them.
This reveals whether satisfaction issues stem from actual delivery performance or from setting incorrect expectations during checkout, which requires completely different solutions.
When to Use This Question
E-commerce: After delivery confirmation, via automated email with order details, captures satisfaction when the experience is freshest in memory and identifies shipping issues before they become public complaints.
SaaS Products: 48-72 hours after onboarding completion, through in-app modal on dashboard, measures initial setup experience when users have enough context to evaluate but haven't yet formed fixed opinions about the platform.
Mobile Apps: Following first successful transaction or key milestone (like completing level 5 or making a first purchase), using subtle slide-up card, gathers feedback at the peak satisfaction moment when users feel accomplished and engaged.
Web Apps: Within 7 days of account creation, via contextual banner on the feature they use most, catches early satisfaction signals that predict long-term retention and helps prioritize product improvements.
Digital Products: Immediately after download completion or first use, through follow-up email within 24 hours, measures delivery satisfaction while the experience is top-of-mind and allows quick intervention if users encounter technical issues.
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