How would you rate your experience with us? Product Survey Question
Measure user satisfaction in real-time to catch issues early, celebrate wins, and make data-driven improvements that keep customers coming back.
Question type
Rating scale 1-5
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied |
| More emphatic | Extremely dissatisfied Somewhat dissatisfied Neither satisfied nor dissatisfied Somewhat satisfied Extremely satisfied |
| Quality-focused | Poor experience Below average Average Good experience Excellent experience |
| Expectation-based | Much worse than expected Worse than expected Met expectations Better than expected Much better than expected |
Follow-Up Questions
Understanding why customers feel a certain way is just as important as knowing their satisfaction score. These follow-up questions help you uncover the specific experiences and touchpoints that shaped their rating, turning a simple number into actionable insights.
This open-ended question captures the specific moment or factor that most influenced their experience, giving you direct insight into what's working or what needs attention without imposing your assumptions about what matters.
Categorical feedback helps you identify patterns across responses and prioritize which areas of your business need the most focus, especially when combined with satisfaction scores to see which touchpoints drive ratings up or down.
This improvement-focused question is particularly valuable for mid-range ratings where customers see potential but had friction points—it often reveals quick wins you can implement to move satisfied customers toward being delighted advocates.