How would you rate the value you're getting? Product Survey Question

Understand if your pricing aligns with the value users perceive, helping you optimize your business model and reduce churn before it happens.

Question type

Rating scale 1-5

Primary metric

CSAT (Customer Satisfaction Score)

Answer scale variations

Comparison table
Style	Options
Typical choice	Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied
Value perception	Poor value Below expectations Fair value Good value Excellent value
Worth assessment	Not worth it Questionable value Acceptable Worth it Outstanding value
Investment return	Very poor ROI Poor ROI Neutral ROI Good ROI Excellent ROI

Follow-Up Questions

When customers rate their satisfaction, the real insights come from understanding the "why" behind their score. These follow-up questions help you uncover specific pain points and opportunities that satisfaction ratings alone can't reveal.

This open-ended follow-up captures the specific factors driving satisfaction or dissatisfaction in customers' own words, giving you actionable context that turns a number into a clear direction for improvement.

Understanding which dimension of value matters most helps you prioritize improvements where they'll have the biggest impact on satisfaction scores.

This future-focused question reveals specific enhancement opportunities directly from customers, helping you build a roadmap aligned with what actually drives perceived value.

When to Use This Question

SaaS Products: Send in-app after users have actively used 3-5 core features or completed their first meaningful workflow, captures value perception when they've experienced enough to judge but before frustration builds.

E-commerce: Trigger via email 7-10 days post-purchase when customers have received and used the product, perfectly timed to measure satisfaction after the unboxing excitement and initial product experience.

Mobile Apps: Deploy through push notification after users complete their second session or reach a natural milestone like finishing a tutorial or saving their first item, catches them while engagement is fresh and value is tangible.

Web Apps: Present as an exit-intent modal when users who've been active for 15+ minutes attempt to leave, captures feedback from engaged users at a natural stopping point when they can reflect on their session's value.

Digital Products: Send automated email 30 days after purchase for courses or templates, aligns with typical completion timeframes so customers can evaluate actual results and ROI rather than just initial impressions.

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