How satisfied are you with our product? Product Survey Question

Measure user sentiment in real-time to catch satisfaction dips early and understand what drives loyalty before customers churn.

Question type

Rating scale 1-5

Primary metric

CSAT (Customer Satisfaction Score)

Answer scale variations

Comparison table
Style	Options
Typical choice	Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied
More emphatic	Not satisfied at all Not satisfied Neutral Satisfied Completely satisfied
Experience-focused	Terrible experience Poor experience Acceptable experience Good experience Excellent experience
Quality-focused	Very poor Poor Average Good Outstanding

Follow-Up Questions

Follow-up questions help you understand the "why" behind satisfaction scores. A rating tells you how someone feels, but not what's driving that feeling or what would change it.

This open-ended question uncovers the specific experiences that shaped their rating. You'll discover whether it's about features, support quality, reliability, or something unexpected.

Understanding priorities helps you interpret satisfaction in context. A user satisfied with core features but frustrated with support has different needs than someone thrilled with support but wanting better performance.

This forward-looking question reveals actionable improvement opportunities. Even highly satisfied users often have specific ideas for making things better, while less satisfied users tell you exactly what needs to change.

When to Use This Question

SaaS Products: Send within 24 hours of a user completing their first key workflow or achieving an initial milestone, using an in-app modal that appears after the success confirmation, because you're capturing sentiment while the accomplishment feels fresh and the user can still recall specific friction points or delightful moments.

E-commerce: Deploy immediately after delivery confirmation (typically 5-7 days post-purchase) via automated email with a single-click rating interface, because this timing catches customers right when they've had enough experience with the product to form an opinion but before the purchase fades from memory.

Mobile Apps: Trigger after 3-5 meaningful sessions or when a user completes a high-value action (like finishing a level, completing a workout, or making their first creation), using a lightweight in-app prompt that doesn't interrupt the current flow, because you're measuring satisfaction at a moment of engagement rather than during onboarding confusion or random app opens.

Web Apps: Present at the end of a support interaction or 30 days after account activation through a slide-in widget in the bottom corner, because this captures both problem-resolution effectiveness and overall product experience once users have moved past the learning curve and established real usage patterns.

Digital Products: Request feedback within 48 hours of a user accessing a premium feature or completing a major project milestone (like publishing a design, exporting a file, or finishing a course module), via contextual prompt within the product interface, because satisfaction is highest when users have just experienced tangible value and can connect their rating to specific capabilities they've used.

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