How does our service compare to competitors? Product Survey Question
Understand how your service stacks up against the competition and identify opportunities to differentiate your offering and win more customers.
Question type
Rating scale 1-5
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Much worse Worse About the same Better Much better |
| Performance-focused | Far below competitors Below competitors On par with competitors Above competitors Far above competitors |
| Quality comparison | Significantly inferior Somewhat inferior Comparable Somewhat superior Significantly superior |
| Value perspective | Much less value Less value Equal value More value Much more value |
Follow-Up Questions
When customers compare you to competitors, their first response tells you if you're winning or losing - but not why. These follow-up questions extract the specific details that turn competitive positioning into actionable product strategy and messaging improvements.
This open-ended question captures the concrete details behind their comparison - whether it's pricing, features, support quality, or user experience - giving you the evidence you need to strengthen weak points or amplify advantages.
Knowing who you're being compared against reveals your true competitive set - often different from who you think your competitors are - and helps you tailor positioning and feature development to the battles you're actually fighting.
This forward-looking question identifies the specific gaps or improvements that would shift competitive preference in your favor, giving your product and marketing teams a clear roadmap for differentiation.