How does our service compare to competitors? Product Survey Question

Understand how your service stacks up against the competition and identify opportunities to differentiate your offering and win more customers.

Question type

Rating scale 1-5

Primary metric

CSAT (Customer Satisfaction Score)

Answer scale variations

Comparison table
Style	Options
Typical choice	Much worse Worse About the same Better Much better
Performance-focused	Far below competitors Below competitors On par with competitors Above competitors Far above competitors
Quality comparison	Significantly inferior Somewhat inferior Comparable Somewhat superior Significantly superior
Value perspective	Much less value Less value Equal value More value Much more value

Follow-Up Questions

When customers compare you to competitors, their first response tells you if you're winning or losing - but not why. These follow-up questions extract the specific details that turn competitive positioning into actionable product strategy and messaging improvements.

This open-ended question captures the concrete details behind their comparison - whether it's pricing, features, support quality, or user experience - giving you the evidence you need to strengthen weak points or amplify advantages.

Knowing who you're being compared against reveals your true competitive set - often different from who you think your competitors are - and helps you tailor positioning and feature development to the battles you're actually fighting.

This forward-looking question identifies the specific gaps or improvements that would shift competitive preference in your favor, giving your product and marketing teams a clear roadmap for differentiation.

When to Use This Question

SaaS Products: Send after 30-60 days of active use via in-app modal triggered by a feature comparison action, which catches users when they're naturally evaluating alternatives and gives you data while switching costs are still manageable.

E-commerce: Deploy immediately after second purchase through post-checkout email within 24 hours, because repeat customers have direct comparison experience and their feedback reveals whether your value proposition holds up against competitors they're actively considering.

Mobile Apps: Trigger after 10-15 active sessions using contextual prompt following a workflow completion, since this usage level indicates committed users who've likely explored alternatives, and their competitive insights help you understand what keeps them from churning.

Web Apps: Launch 60-90 days into annual contracts via email survey linked from account dashboard, targeting the renewal decision window when users are reassessing options and their feedback directly informs retention strategy and competitive positioning.

Digital Products: Ask after 3-5 content completions or project milestones through exit survey embedded in completion flow, because users at this stage have invested enough to form meaningful comparisons while still being early enough to act on feedback that prevents competitive losses.

feedback.tools

Start collecting user feedback

Get Started