How satisfied are you with our website experience? Product Survey Question

Measure user satisfaction at the moment of truth—understanding how your website meets expectations helps you prioritize improvements that directly impact conversions and loyalty.

Question type

Rating scale 1-5

Primary metric

CSAT (Customer Satisfaction Score)

Answer scale variations

Comparison table
Style	Options
Typical choice	Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied
Experience-focused	Terrible experience Poor experience Acceptable experience Good experience Excellent experience
Quality-based	Very poor Poor Average Good Very good
Expectation-based	Far below expectations Below expectations Met expectations Exceeded expectations Far exceeded expectations
More emphatic	Not satisfied at all Not very satisfied Somewhat satisfied Satisfied Completely satisfied

Follow-Up Questions

Understanding what drives satisfaction scores helps you make targeted improvements. These follow-up questions dig deeper into the "why" behind ratings, giving you actionable insights you can't get from the score alone.

This open-ended question captures the exact moments, features, or pain points that shaped their experience, giving you concrete details to act on rather than guessing what the score means.

Isolating the primary driver of satisfaction helps you prioritize improvements where they'll have the most impact, especially useful when you have limited resources or competing priorities.

Forward-looking feedback reveals opportunities even satisfied users see, and it frames feedback constructively so users focus on solutions rather than just complaints.

When to Use This Question

SaaS Products: Survey users within 24 hours of completing a key workflow like exporting data or integrating with another tool, using an in-app modal that appears on their dashboard, because recent task completion provides specific context while the experience is fresh in their memory.

E-commerce: Trigger the survey 2-3 days after delivery when customers have had time to interact with their purchase, sending via follow-up email with a clear subject line mentioning their order, because this timing captures the full experience from browsing through unboxing while avoiding survey fatigue at checkout.

Mobile Apps: Display after users complete their third session or reach a natural stopping point like finishing a workout or completing a level, using a non-intrusive slide-up panel from the bottom of the screen, because multiple sessions indicate genuine engagement and natural breaks prevent interrupting active tasks.

Web Apps: Present immediately after users interact with recently updated features or spend more than 10 minutes in a specific section, deploying a corner widget that doesn't block content, because extended time in one area signals deep engagement with that particular aspect of your site experience.

Digital Products: Survey customers within 48 hours of their first successful outcome like publishing a design or generating a report, using an email with a single prominent CTA button, because first-time success is a memorable milestone that generates authentic feedback while the friction points are still clear in their minds.

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