How satisfied are you with our website experience? Product Survey Question
Measure user satisfaction at the moment of truth—understanding how your website meets expectations helps you prioritize improvements that directly impact conversions and loyalty.
Question type
Rating scale 1-5
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied |
| Experience-focused | Terrible experience Poor experience Acceptable experience Good experience Excellent experience |
| Quality-based | Very poor Poor Average Good Very good |
| Expectation-based | Far below expectations Below expectations Met expectations Exceeded expectations Far exceeded expectations |
| More emphatic | Not satisfied at all Not very satisfied Somewhat satisfied Satisfied Completely satisfied |
Follow-Up Questions
Understanding what drives satisfaction scores helps you make targeted improvements. These follow-up questions dig deeper into the "why" behind ratings, giving you actionable insights you can't get from the score alone.
This open-ended question captures the exact moments, features, or pain points that shaped their experience, giving you concrete details to act on rather than guessing what the score means.
Isolating the primary driver of satisfaction helps you prioritize improvements where they'll have the most impact, especially useful when you have limited resources or competing priorities.
Forward-looking feedback reveals opportunities even satisfied users see, and it frames feedback constructively so users focus on solutions rather than just complaints.