How would you rate the quality of our product? Product Survey Question
Measure how users perceive your product's core attributes like reliability, design, and performance to prioritize improvements that drive satisfaction.
Question type
Rating scale 1-5
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very poor Poor Average Good Excellent |
| More emphatic | Extremely poor Poor Acceptable Very good Outstanding |
| Quality spectrum | Unacceptable Below standard Meets expectations Above standard Exceptional |
| Direct assessment | Not good at all Not very good Okay Good Very good |
Follow-Up Questions
Understanding why customers rate your product quality a certain way transforms a numerical score into actionable intelligence. These follow-up questions help you identify specific strengths to amplify and weaknesses to address, turning satisfaction data into a clear improvement roadmap.
This pinpoints which dimension of quality drives their rating, helping you understand whether satisfaction stems from functional excellence, design appeal, or value perception.
This open-ended question captures the gap between what customers expected and what they received, revealing both obvious defects and subtle disappointments that numerical scores alone can't communicate.
Competitive context reveals whether your quality advantage or disadvantage is a key differentiator, helping you understand your market position through your customers' direct experience.