How would you rate the quality of our product? Product Survey Question (+Answers)

Measure how users perceive your product's core attributes like reliability, design, and performance to prioritize improvements that drive satisfaction.

Question type

Primary metric

Answer scale variations

Follow-Up Questions

Understanding why customers rate your product quality a certain way transforms a numerical score into actionable intelligence. These follow-up questions help you identify specific strengths to amplify and weaknesses to address, turning satisfaction data into a clear improvement roadmap.

Comparison table
Style	Options
Typical choice	Very poor Poor Average Good Excellent
More emphatic	Extremely poor Poor Acceptable Very good Outstanding
Quality spectrum	Unacceptable Below standard Meets expectations Above standard Exceptional
Direct assessment	Not good at all Not very good Okay Good Very good

This pinpoints which dimension of quality drives their rating, helping you understand whether satisfaction stems from functional excellence, design appeal, or value perception.

This open-ended question captures the gap between what customers expected and what they received, revealing both obvious defects and subtle disappointments that numerical scores alone can't communicate.

Competitive context reveals whether your quality advantage or disadvantage is a key differentiator, helping you understand your market position through your customers' direct experience.

When to Use This Question

SaaS Products: Survey users 30 days after activation using in-app modal on dashboard, because this timing captures enough product experience while users are still engaged and their impressions are fresh enough to act on.

Mobile Apps: Trigger after users complete their third successful core action (transaction, workout, booking) via full-screen interstitial, since this indicates genuine usage patterns and captures satisfaction at a moment of accomplished value rather than initial novelty.

E-commerce: Ask 72 hours after delivery confirmation through email with prominent survey link, as this window catches customers after they've actually used the product but before satisfaction fades from memory, maximizing response quality.

Web Apps: Deploy immediately after a support interaction resolution using slide-in panel from bottom right, because satisfaction is highly contextual to service moments and catching users while the experience is top-of-mind yields the most actionable feedback about your support quality.

Digital Products: Survey 14 days into a trial period via persistent banner in account settings, since users have explored enough features to form opinions but still have skin in the game before conversion decisions, making their quality ratings particularly predictive of retention.

How would you rate the quality of our product? Product Survey Question

Question type

Primary metric

Answer scale variations

Follow-Up Questions

When to Use This Question

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