How satisfied are you with the product's design? Product Survey Question
Understand whether your product's visual design and user interface are meeting user expectations and supporting their goals—or creating friction that drives them away.
Question type
Rating scale 1-5
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied |
| More emphatic | Not satisfied at all Not satisfied Neutral Satisfied Completely satisfied |
| Design-focused | Poor design Below expectations Acceptable Good design Excellent design |
| Appeal-based | Very unappealing Unappealing Neutral Appealing Very appealing |
Follow-Up Questions
Follow-up questions help you understand the "why" behind satisfaction scores and identify specific design elements that need attention. They transform a single data point into actionable insights about what's working and what needs improvement.
This narrows down which design dimension matters most to users, letting you prioritize improvements where they'll have the biggest impact on satisfaction.
Open-ended responses reveal specific pain points and delights that multiple-choice questions miss, giving your design team concrete direction for iterations.
Understanding competitive positioning helps you gauge whether design is a differentiator or a liability in your market.