How satisfied are you with the product's design? Product Survey Question

Understand whether your product's visual design and user interface are meeting user expectations and supporting their goals—or creating friction that drives them away.

Question type

Rating scale 1-5

Primary metric

CSAT (Customer Satisfaction Score)

Answer scale variations

Comparison table
Style	Options
Typical choice	Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied
More emphatic	Not satisfied at all Not satisfied Neutral Satisfied Completely satisfied
Design-focused	Poor design Below expectations Acceptable Good design Excellent design
Appeal-based	Very unappealing Unappealing Neutral Appealing Very appealing

Follow-Up Questions

Follow-up questions help you understand the "why" behind satisfaction scores and identify specific design elements that need attention. They transform a single data point into actionable insights about what's working and what needs improvement.

This narrows down which design dimension matters most to users, letting you prioritize improvements where they'll have the biggest impact on satisfaction.

Open-ended responses reveal specific pain points and delights that multiple-choice questions miss, giving your design team concrete direction for iterations.

Understanding competitive positioning helps you gauge whether design is a differentiator or a liability in your market.

When to Use This Question

SaaS Products: Send within 24 hours of a user completing their first major workflow or customization task via in-app modal, because this captures their visceral reaction to the interface while the experience is fresh and they can still recall specific design elements that helped or hindered them.

Mobile Apps: Trigger after 7 days of active use or following 3 completed core actions through push notification linked to in-app survey, because users have had enough time to internalize the navigation patterns and visual hierarchy but haven't yet mentally tuned out design friction points they initially noticed.

E-commerce: Deploy immediately after checkout completion but before order confirmation screen via inline survey on thank-you page, because customers have just experienced your entire product presentation, image quality, and checkout flow design in one session and can evaluate the full visual journey while it's cohesive in their mind.

Web Apps: Schedule 2-3 weeks post-onboarding or after first successful project/document creation using slide-in survey from dashboard sidebar, because this timing catches users once they've moved past initial learning curve confusion and can genuinely assess whether the design supports their productivity versus just looking modern.

Digital Products: Launch within 48 hours of a major feature update or redesign through email with embedded question, because you need to capture immediate design feedback when changes are most noticeable and users are actively forming opinions about whether the new interface improves or disrupts their established mental models and workflows.

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