How satisfied are you with the product's ease of use? Product Survey Question
Measure how intuitive and user-friendly your product feels to users, helping you prioritize usability improvements that directly impact adoption and daily engagement.
Question type
Rating scale 1-5
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied |
| Usability-focused | Extremely difficult to use Difficult to use Moderately easy to use Easy to use Extremely easy to use |
| Experience-based | Very frustrating Frustrating Acceptable Pleasant Very pleasant |
| Directness | Very hard Hard Okay Easy Very easy |
Follow-Up Questions
Understanding why someone rates ease of use at a particular level reveals specific friction points or delightful moments in your product experience. These follow-up questions help you move from a satisfaction score to actionable improvements you can prioritize in your roadmap.
This open-ended question captures the concrete features or workflows driving their satisfaction rating, giving you direct insight into what's working well or needs attention.
Categorizing feedback by product area helps you identify patterns and prioritize UX improvements where they'll have the most impact on overall ease of use.
This forward-looking question turns criticism into opportunity by asking users to articulate their ideal experience, often revealing quick wins you hadn't considered.
When to Use This Question
SaaS Products: Send within 24 hours of a user completing their first successful workflow via in-app modal, capturing satisfaction while the experience is fresh and before friction points accumulate into frustration.
E-commerce: Trigger 7 days after delivery through email follow-up, giving customers enough time to actually use the product and navigate your returns process, where ease of use directly impacts repurchase decisions.
Mobile Apps: Deploy after 3-5 app sessions using an interstitial screen between natural task completions, ensuring users have experienced core features without interrupting critical moments like checkout or content creation.
Web Apps: Launch immediately after onboarding completion via slide-in notification, measuring whether your tutorial actually helped users become productive and identifying where people get stuck before they churn.
Digital Products: Present at the 30-day milestone through contextual prompt within the product, capturing feedback after users have integrated your solution into their workflow but before renewal decisions make responses biased toward justifying their purchase.
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