How satisfied are you with the pricing? Product Survey Question

Understand if your pricing feels fair and competitive to users, helping you optimize your pricing strategy and reduce churn from cost concerns.

Question type

Rating scale 1-5

Primary metric

CSAT (Customer Satisfaction Score)

Answer scale variations

Comparison table
Style	Options
Typical choice	Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied
Value-focused	Poor value Below expectations Fair value Good value Excellent value
Direct approach	Not satisfied Somewhat dissatisfied Neutral Somewhat satisfied Completely satisfied
Expectation-based	Much worse than expected Worse than expected As expected Better than expected Much better than expected

Follow-Up Questions

Understanding why customers feel a certain way about pricing helps you identify value perception gaps and pricing objections. These follow-up questions dig deeper into the factors driving their satisfaction rating.

This pinpoints which specific pricing element matters most to each customer, helping you prioritize pricing page improvements and address the most common concerns first.

This open-ended question uncovers concrete suggestions for pricing changes, whether that's different tier structures, add-on options, or clearer communication of value.

Understanding your competitive pricing position reveals whether you're winning or losing deals based on price, and whether customers see differentiated value beyond cost.

When to Use This Question

SaaS Products: Survey within 48 hours of plan upgrade or at the 90-day mark of annual subscriptions via in-app modal after successful payment, capturing satisfaction when pricing value is fresh in memory and helping identify if perceived value matches cost over time.

E-commerce: Deploy immediately after first purchase and again at the 6-month customer anniversary through post-checkout email sequence, measuring if pricing met expectations at conversion and validating long-term price-to-value perception for retention forecasting.

Mobile Apps: Trigger after 7 days of active use for freemium users or within 24 hours of in-app purchase via contextual slide-up within the app, assessing pricing satisfaction when users have experienced enough value to form opinions but before potential churn occurs.

Web Apps: Launch at subscription renewal time minus 2 weeks or after major feature adoption milestone using persistent banner in account dashboard, gathering insights when pricing reconsideration naturally happens and enabling proactive retention conversations before cancellation.

Digital Products: Send 3 days post-purchase for one-time purchases or quarterly for subscription holders through dedicated email survey linked from product access area, capturing immediate pricing sentiment while experience is fresh and tracking how value perception evolves with continued product use over time.

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