How satisfied are you with your overall experience today? Product Survey Question
Measure customer sentiment in real-time and catch potential issues before they escalate into churn or negative reviews.
Question type
Rating scale 1-5
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied |
| More emphatic | Not satisfied at all Not satisfied Neutral Satisfied Completely satisfied |
| Experience-focused | Terrible experience Poor experience Average experience Good experience Excellent experience |
| Quality-focused | Poor Below average Average Good Excellent |
Follow-Up Questions
Understanding why customers feel a certain way is often more valuable than the rating itself. These follow-up questions help you uncover specific issues and opportunities that numerical scores alone can't reveal.
This open-ended question captures the specific moments or factors that shaped their experience, giving you actionable context behind the score.
Categorical responses let you quickly identify patterns across your customer base and prioritize which areas need attention first.
This forward-looking question surfaces improvement opportunities directly from customers, even from those who gave positive ratings.