How satisfied are you with your overall experience today? Product Survey Question
Measure customer sentiment in real-time and catch potential issues before they escalate into churn or negative reviews.
Question type
Rating scale 1-5
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied |
| More emphatic | Not satisfied at all Not satisfied Neutral Satisfied Completely satisfied |
| Experience-focused | Terrible experience Poor experience Average experience Good experience Excellent experience |
| Quality-focused | Poor Below average Average Good Excellent |
Follow-Up Questions
Understanding why customers feel a certain way is often more valuable than the rating itself. These follow-up questions help you uncover specific issues and opportunities that numerical scores alone can't reveal.
This open-ended question captures the specific moments or factors that shaped their experience, giving you actionable context behind the score.
Categorical responses let you quickly identify patterns across your customer base and prioritize which areas need attention first.
This forward-looking question surfaces improvement opportunities directly from customers, even from those who gave positive ratings.
When to Use This Question
SaaS Products: Send within 24 hours after a user completes a key workflow like their first report export or dashboard setup, using an in-app modal that appears on their next login, because you'll capture reactions while the experience is fresh and users are still engaged with your platform.
E-commerce: Trigger 3-5 days post-delivery via email when customers have had time to use their purchase, including a one-click rating interface directly in the email body, because this timing balances product experience with memory accuracy and removes friction from responding.
Mobile Apps: Display after users complete their third successful session or reach a natural stopping point like finishing a level or saving their work, using a native in-app prompt that feels like part of the interface, because you're asking when users have enough context to evaluate but before habituation makes the experience invisible.
Web Apps: Show immediately after a support ticket resolution or live chat conversation ends, embedding the survey as a slide-in panel on the same page where the interaction occurred, because satisfaction is highest in the moment of resolution and context is still loaded in users' minds.
Digital Products: Present right after content consumption like completing a course module or finishing a design template, using an overlay survey that appears before users navigate away, because you're measuring satisfaction when the value delivered is most tangible and the emotional response is strongest.
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