How happy are you with your experience so far? Product Survey Question

Measure emotional satisfaction to understand how users truly feel about their experience, helping you prioritize improvements that drive genuine happiness and loyalty.

Question type

Rating scale 1-5

Primary metric

CSAT (Customer Satisfaction Score)

Answer scale variations

Comparison table
Style	Options
Typical choice	Very unhappy Unhappy Neutral Happy Very happy
More emphatic	Extremely unhappy Unhappy Neither happy nor unhappy Happy Extremely happy
Satisfaction-focused	Not satisfied at all Not satisfied Neutral Satisfied Completely satisfied
Direct emotional	Terrible Bad Okay Good Excellent

Follow-Up Questions

Understanding what drives happiness scores helps you move beyond numbers to actionable improvements. These follow-ups reveal the specific moments, features, or interactions that shape user satisfaction—and more importantly, what you should prioritize fixing or building next.

This open-ended question captures the immediate context behind their rating—whether it's a specific feature interaction, support experience, or unmet expectation—giving you the "why" behind the number.

Categorical responses let you quantify which dimensions of experience matter most across your user base, making it easier to identify systematic issues versus isolated incidents.

Forward-looking feedback reveals improvement priorities directly from users, helping you understand not just what's wrong but what specific changes would actually move their satisfaction scores.

When to Use This Question

SaaS Products: Send within 24 hours of a user completing their first successful workflow or achieving their initial goal, embedded as an in-app modal that appears after the success confirmation, because this captures satisfaction at the moment of value realization when users are most engaged and their experience is top-of-mind.

E-commerce: Trigger 2-3 days after delivery confirmation for first-time customers, delivered via follow-up email with the product image included, because this timing allows customers to actually use the product while the unboxing and initial impressions are still fresh, providing more meaningful feedback than immediate post-purchase surveys.

Mobile Apps: Display after users have completed 3-5 core actions or reached a natural session endpoint like finishing a level or completing a task, shown as a non-intrusive slide-up panel that appears during a transition screen, because interrupting mid-task frustrates users while catching them at completion moments yields higher response rates and more positive sentiment.

Web Apps: Present after the first 7 days of active usage or when users hit a key milestone like their 10th project created, using a dismissible banner at the top of the dashboard, because this window captures enough experience to be meaningful while users are still in their formation period where feedback can shape their long-term perception and habits.

Digital Products: Deploy immediately following a support interaction resolution or after using a premium feature for the first time, via an inline prompt that appears in the same interface where they just completed the action, because the specific experience is still active in their memory and you can directly correlate satisfaction scores with particular features or service touchpoints for actionable insights.

feedback.tools

Start collecting user feedback

Get Started