How happy are you with your experience so far? Product Survey Question
Measure emotional satisfaction to understand how users truly feel about their experience, helping you prioritize improvements that drive genuine happiness and loyalty.
Question type
Rating scale 1-5
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very unhappy Unhappy Neutral Happy Very happy |
| More emphatic | Extremely unhappy Unhappy Neither happy nor unhappy Happy Extremely happy |
| Satisfaction-focused | Not satisfied at all Not satisfied Neutral Satisfied Completely satisfied |
| Direct emotional | Terrible Bad Okay Good Excellent |
Follow-Up Questions
Understanding what drives happiness scores helps you move beyond numbers to actionable improvements. These follow-ups reveal the specific moments, features, or interactions that shape user satisfaction—and more importantly, what you should prioritize fixing or building next.
This open-ended question captures the immediate context behind their rating—whether it's a specific feature interaction, support experience, or unmet expectation—giving you the "why" behind the number.
Categorical responses let you quantify which dimensions of experience matter most across your user base, making it easier to identify systematic issues versus isolated incidents.
Forward-looking feedback reveals improvement priorities directly from users, helping you understand not just what's wrong but what specific changes would actually move their satisfaction scores.