How satisfied are you with the checkout process? Product Survey Question (+Answers)

Measure customer friction at your most critical conversion point and optimize the path to purchase before cart abandonment impacts revenue.

Question type

Primary metric

Answer scale variations

Follow-Up Questions

Understanding why customers feel the way they do about your checkout process reveals actionable insights that scores alone can't provide. These follow-up questions help you identify specific friction points and prioritize improvements that will have the biggest impact on conversion.

Comparison table
Style	Options
Typical choice	Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied
More emphatic	Completely dissatisfied Somewhat dissatisfied Neither satisfied nor dissatisfied Somewhat satisfied Completely satisfied
Experience-focused	Terrible experience Poor experience Acceptable experience Good experience Excellent experience
Ease-focused	Very difficult Difficult Neither easy nor difficult Easy Very easy

This pinpoints exactly where customers are experiencing friction, helping you prioritize which parts of checkout to optimize first rather than guessing.

Open-ended responses often reveal unexpected pain points or feature requests that multiple choice questions miss, giving you a direct roadmap for improvements.

This captures technical issues and usability problems that might not be reflected in your analytics data but are directly impacting conversion rates.

When to Use This Question

E-commerce: Ask immediately after checkout completion via inline confirmation page survey, captures friction points while the experience is fresh and helps identify abandoned cart causes.

SaaS Products: Deploy within 24 hours of first purchase through automated email survey, catches initial payment process impressions and reveals onboarding payment friction before it causes churn.

Mobile Apps: Trigger after 3 successful in-app purchases using native modal prompt, ensures users have enough experience to provide meaningful feedback while identifying recurring payment pain points.

Web Apps: Survey users who abandoned cart in last 7 days via targeted email campaign, uncovers specific checkout barriers and provides second-chance conversion opportunity through demonstrated care.

Digital Products: Present 30 seconds after completed download with slide-in corner widget, measures fulfillment satisfaction at peak emotional moment and catches technical delivery issues immediately.

How satisfied are you with the checkout process? Product Survey Question

Question type

Primary metric

Answer scale variations

Follow-Up Questions

When to Use This Question

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