How satisfied are you with the checkout process? Product Survey Question
Measure customer friction at your most critical conversion point and optimize the path to purchase before cart abandonment impacts revenue.
Question type
Rating scale 1-5
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very dissatisfied Dissatisfied Neutral Satisfied Very satisfied |
| More emphatic | Completely dissatisfied Somewhat dissatisfied Neither satisfied nor dissatisfied Somewhat satisfied Completely satisfied |
| Experience-focused | Terrible experience Poor experience Acceptable experience Good experience Excellent experience |
| Ease-focused | Very difficult Difficult Neither easy nor difficult Easy Very easy |
Follow-Up Questions
Understanding why customers feel the way they do about your checkout process reveals actionable insights that scores alone can't provide. These follow-up questions help you identify specific friction points and prioritize improvements that will have the biggest impact on conversion.
This pinpoints exactly where customers are experiencing friction, helping you prioritize which parts of checkout to optimize first rather than guessing.
Open-ended responses often reveal unexpected pain points or feature requests that multiple choice questions miss, giving you a direct roadmap for improvements.
This captures technical issues and usability problems that might not be reflected in your analytics data but are directly impacting conversion rates.