Was the checkout process easy? Product Survey Question
Measure friction in your checkout flow to identify and eliminate barriers that cause cart abandonment and lost revenue.
Question type
Yes/No binary choice
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | No Yes |
| More emphatic | Not at all Absolutely |
| Experience-focused | It was difficult It was easy |
| Expectation-based | Harder than expected As easy as expected |
Follow-Up Questions
When customers indicate checkout friction, understanding the specific pain points helps prioritize improvements. These follow-up questions dig into where the process broke down and what would make it smoother.
This identifies the specific friction point so you know whether to fix technical issues, reduce steps, or improve information architecture.
This surfaces critical conversion blockers in customers' own words, revealing deal-breakers that structured questions might miss.
This helps you prioritize which checkout stage to optimize first based on where customers feel the most pain.