Was the checkout process easy? Product Survey Question
Measure friction in your checkout flow to identify and eliminate barriers that cause cart abandonment and lost revenue.
Question type
Yes/No binary choice
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | No Yes |
| More emphatic | Not at all Absolutely |
| Experience-focused | It was difficult It was easy |
| Expectation-based | Harder than expected As easy as expected |
Follow-Up Questions
When customers indicate checkout friction, understanding the specific pain points helps prioritize improvements. These follow-up questions dig into where the process broke down and what would make it smoother.
This identifies the specific friction point so you know whether to fix technical issues, reduce steps, or improve information architecture.
This surfaces critical conversion blockers in customers' own words, revealing deal-breakers that structured questions might miss.
This helps you prioritize which checkout stage to optimize first based on where customers feel the most pain.
When to Use This Question
E-commerce: Immediately after successful purchase completion via in-app modal or email, catches friction while the experience is fresh and shows you care about the buying journey, not just the sale.
SaaS Products: After users complete their first paid subscription upgrade through post-transaction survey in confirmation screen, identifies checkout barriers that might prevent future plan changes or expansion.
Mobile Apps: Within 30 seconds of completing in-app purchase using native slide-up prompt, captures immediate reactions to payment flow before users switch contexts or forget specific pain points.
Web Apps: Following trial-to-paid conversion checkout with embedded survey on thank-you page, reveals whether payment friction caused hesitation that nearly cost you the conversion.
Digital Products: Right after downloadable product purchase via order confirmation page survey, pinpoints exactly where users struggled so you can reduce abandonment in your highest-value conversion funnel.
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