Did our product meet your expectations? Product Survey Question
Quickly identify whether you're delivering on your promises and catch expectation mismatches that could lead to churn or negative reviews.
Question type
Yes/No binary choice
Primary metric
CSAT (Customer Satisfaction Score)
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | No Yes |
| More emphatic | Did not meet expectations Met my expectations |
| Expectation-based | Fell short Exceeded expectations |
| Direct satisfaction | Not satisfied Satisfied |
Follow-Up Questions
Getting honest answers about whether a product met expectations is just the starting point. The real insight comes from understanding what those expectations were in the first place, and what specific aspects of the experience shaped the user's perception. Strategic follow-up questions turn a simple yes/no data point into actionable intelligence about product-market fit.
This uncovers the baseline assumptions users bring to your product, which often reveal gaps between your positioning and how people actually interpret your value proposition.
Pinpointing the specific dimension that drove their answer helps you understand whether satisfaction issues are concentrated in one area or spread across the experience.
This forward-looking question captures the delta between current reality and user needs, especially valuable for users who gave negative responses.
When to Use This Question
SaaS Products: Send within 24 hours after a user completes their first key workflow or integration setup via in-app modal, because this captures their immediate reaction when the product's core value proposition is freshest in their mind and helps you identify setup friction before it becomes a churn risk.
Mobile Apps: Trigger after 7 days of active use or following 3 completed core actions through a native push notification that opens to an in-app survey, because this timing ensures users have enough experience to form meaningful opinions while their engagement is still high enough to provide feedback before potential abandonment.
E-commerce: Display immediately after order delivery confirmation (typically 2-3 days post-purchase) via email with a single-click response, because customers can quickly validate whether the product matched the listing description while the unboxing experience is fresh, and the binary format respects their time during a high-emotion moment.
Web Apps: Present following a support ticket resolution or after 30 days of continuous subscription through an exit-intent overlay on the dashboard, because you're catching users at natural reflection points—either when they've just experienced your service quality or when they're evaluating whether to continue their subscription into another billing cycle.
Digital Products: Show within 2 hours of completing an online course module or finishing a design template download via contextual banner at the completion screen, because learners and creators can immediately assess whether the content delivered on its promise while they're still in the product experience, and the simple thumbs format removes friction from providing quick validation during their creative flow.
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