How much effort did it take to understand the analytics? Product Survey Question

Measure how intuitive your analytics are for users and identify friction points that could be preventing data-driven decisions and feature adoption.

How much effort did it take to understand the analytics?
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Very difficult
Very easy

Question type

Rating scale 1-7

Primary metric

CES (Customer Effort Score)

Answer scale variations

Comparison table
StyleOptions
Typical choiceVery difficult
Difficult
Somewhat difficult
Neutral
Somewhat easy
Easy
Very easy
More emphaticExtremely hard to understand
Very hard
Hard
Moderate
Simple
Very simple
Extremely simple
Clarity-focusedCompletely confusing
Mostly confusing
Somewhat confusing
Neither clear nor confusing
Somewhat clear
Mostly clear
Completely clear

Follow-Up Questions

Understanding how much effort users need to grasp your analytics reveals crucial UX friction points. These follow-ups help you identify specific barriers and improvement opportunities that raw effort scores alone can't show.

This open-ended question captures the specific elements that influenced their experience, whether it's terminology, visual design, data organization, or something else entirely.

Pinpointing the specific component causing confusion lets you prioritize improvements where they'll have the most impact on comprehension.

Understanding preferred learning methods helps you design onboarding that matches how users actually want to consume information about your analytics.

When to Use This Question

SaaS Products: Within 24 hours of a user's first dashboard login, trigger an in-app modal immediately after they complete their first report, because this captures their genuine first impression while the experience is still fresh and before frustration builds.

Web Apps: Deploy 3 days post-onboarding via an embedded sidebar widget that appears when users access analytics features for the third time, because this timing catches them after initial exploration but before they've either mastered the interface or given up entirely.

Mobile Apps: Present immediately after users export or share their first analytics report through a bottom sheet overlay, because this milestone indicates they've navigated the entire analytics workflow and can accurately assess the cognitive load required.

E-commerce: Trigger within 48 hours of a merchant's first attempt to view sales reports or customer insights via email with embedded rating buttons, because analytics anxiety is highest during early adoption and this low-friction email format increases response rates from busy store owners who may not return to the platform immediately.

Digital Products: Launch on the 7th day of active analytics usage through an exit-intent popup when users navigate away from the analytics section, because this one-week threshold provides enough interaction time for meaningful assessment while the exit trigger catches them in a natural transition moment without interrupting their workflow.

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