How easy was it to import your data? Product Survey Question
Measure user effort during a critical onboarding step and identify friction points that could cause drop-off before users experience your product's value.
Question type
Rating scale 1-7
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very difficult Difficult Somewhat difficult Neutral Somewhat easy Easy Very easy |
| More emphatic | Extremely difficult Very difficult Difficult Neither easy nor difficult Easy Very easy Extremely easy |
| Process-focused | Couldn't complete it Major obstacles Some obstacles Manageable Mostly smooth Smooth Completely seamless |
| Effort intensity | Required significant effort Required considerable effort Required some effort Moderate effort Minimal effort Very little effort No effort at all |
Follow-Up Questions
Understanding why users found data import easy or difficult helps you identify specific friction points and successful patterns. These follow-up questions dig into the details that pure ease ratings can't capture.
This open-ended question captures the specific moments of friction or delight that users experienced, revealing whether issues stem from file formatting, unclear instructions, system errors, or interface confusion.
This structures feedback into actionable categories so you can prioritize improvements based on where users hit the most obstacles.
Different data types often have different pain points - customer records might struggle with field mapping while large transaction files might face performance issues, letting you tailor improvements to actual use cases.
When to Use This Question
SaaS Products: Send this immediately after a user completes their first data import via in-app modal or email, capturing friction while the experience is fresh—helps identify technical barriers and UX issues that cause early abandonment.
Web Apps: Deploy within 24 hours of initial data migration via contextual slide-out in the dashboard where users first see their imported data, because measuring effort at this exact moment reveals onboarding bottlenecks that directly impact activation rates.
Mobile Apps: Trigger right after first sync completes using bottom sheet or full-screen interstitial when users return to the app, since immediate feedback on mobile data import identifies platform-specific friction points that desktop testing might miss.
E-commerce: Present 2-3 days after merchants complete their product catalog upload via banner in their admin panel, giving them time to validate data accuracy while the import complexity is still memorable—critical for reducing setup abandonment.
Digital Products: Show immediately following bulk file import or API setup via slide-in notification in the workspace, because effort scores collected at this technical milestone help prioritize developer experience improvements that reduce time-to-value.
Related Questions
- How easy was it to complete your task?
- How easy was it to get your issue resolved?
- How easy was it to find what you needed?
- How much effort did it take to complete your purchase?
- How simple was the onboarding process?
- How easy was it to set up your account?
- How simple was it to integrate with your tools?
- How easy was it to customize your dashboard?
- How much effort did it take to invite your team?
- How easy was it to export your data?
- How easy was it to change your plan?
- How much effort did it take to learn the product?
- How easy was it to get started?
- How much effort did it take to understand the analytics?
- How easy was it to configure the settings?
- How easy was it to migrate from your previous tool?
- How easy was it to use our product?
- How easy was it to contact us when you needed help?
- How easy was it to understand our instructions or documentation?
- How easy was it to find what you were looking for?
- How easy was it to reach our customer support team?
- How easy was it to get your issue resolved by our support team?