How easy was it to migrate from your previous tool? Product Survey Question
Understand the friction points in your migration process to reduce time-to-value and improve the onboarding experience for new customers switching from competitors.
Question type
Rating scale 1-7
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very difficult Difficult Somewhat difficult Neutral Somewhat easy Easy Very easy |
| More emphatic | Extremely difficult Very difficult Difficult Neither easy nor difficult Easy Very easy Extremely easy |
| Process-focused | Very complicated Complicated Somewhat complicated Moderate Somewhat straightforward Straightforward Very straightforward |
| Expectation-based | Much harder than expected Harder than expected Slightly harder As expected Slightly easier Easier than expected Much easier than expected |
Follow-Up Questions
Understanding how users experienced your migration process is just the first step. These follow-up questions help you identify specific friction points and improvement opportunities that aren't obvious from the ease score alone.
This open-ended question captures the actual obstacles users faced, whether technical, organizational, or related to data complexity. Their specific pain points often reveal systemic issues you can address for future migrations.
This identifies where your estimated timelines diverge from reality, helping you set more accurate expectations and potentially improve documentation or tooling for those specific phases.
Even users who rated the migration as difficult often found bright spots worth amplifying. These success stories reveal what's already working well in your migration process or documentation.