How easy was it to migrate from your previous tool? Product Survey Question
Understand the friction points in your migration process to reduce time-to-value and improve the onboarding experience for new customers switching from competitors.
Question type
Rating scale 1-7
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very difficult Difficult Somewhat difficult Neutral Somewhat easy Easy Very easy |
| More emphatic | Extremely difficult Very difficult Difficult Neither easy nor difficult Easy Very easy Extremely easy |
| Process-focused | Very complicated Complicated Somewhat complicated Moderate Somewhat straightforward Straightforward Very straightforward |
| Expectation-based | Much harder than expected Harder than expected Slightly harder As expected Slightly easier Easier than expected Much easier than expected |
Follow-Up Questions
Understanding how users experienced your migration process is just the first step. These follow-up questions help you identify specific friction points and improvement opportunities that aren't obvious from the ease score alone.
This open-ended question captures the actual obstacles users faced, whether technical, organizational, or related to data complexity. Their specific pain points often reveal systemic issues you can address for future migrations.
This identifies where your estimated timelines diverge from reality, helping you set more accurate expectations and potentially improve documentation or tooling for those specific phases.
Even users who rated the migration as difficult often found bright spots worth amplifying. These success stories reveal what's already working well in your migration process or documentation.
When to Use This Question
SaaS Products: Send 30 days after migration completion via in-app modal during a natural workflow pause, because this gives users enough time to encounter edge cases while the migration experience is still fresh in their minds and they can provide actionable feedback.
Web Apps: Trigger immediately after the import wizard completion screen using a slide-out survey panel, since migration pain points are most vivid right when users finish the process and you can quickly identify technical friction before they churn.
Mobile Apps: Deploy within the first 3 sessions after data sync completes through a non-blocking bottom sheet, because mobile users expect quick wins and catching migration issues early prevents app deletions during the critical first-week retention window.
E-commerce: Launch 48 hours after product catalog import via email survey with dashboard link, allowing merchants time to verify inventory accuracy and pricing while they're still actively monitoring the transition and most motivated to report discrepancies.
Digital Products: Present at the 1-week milestone after content migration using an optional feedback card in the main dashboard, since creators need several days to test features with their migrated assets and will provide more comprehensive feedback once they've validated their workflows still function correctly.
Related Questions
- How easy was it to complete your task?
- How easy was it to get your issue resolved?
- How easy was it to find what you needed?
- How much effort did it take to complete your purchase?
- How simple was the onboarding process?
- How easy was it to import your data?
- How easy was it to set up your account?
- How simple was it to integrate with your tools?
- How easy was it to customize your dashboard?
- How much effort did it take to invite your team?
- How easy was it to export your data?
- How easy was it to change your plan?
- How much effort did it take to learn the product?
- How easy was it to get started?
- How much effort did it take to understand the analytics?
- How easy was it to configure the settings?
- How easy was it to use our product?
- How easy was it to contact us when you needed help?
- How easy was it to understand our instructions or documentation?
- How easy was it to find what you were looking for?
- How easy was it to reach our customer support team?
- How easy was it to get your issue resolved by our support team?