How easy was it to get started? Product Survey Question
Understand if your onboarding flow is intuitive or creating unnecessary friction that could lead to early abandonment and increased support costs.
Question type
Rating scale 1-7
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very difficult Difficult Somewhat difficult Neutral Somewhat easy Easy Very easy |
| Complexity-focused | Extremely complex Very complex Somewhat complex Neutral Somewhat simple Very simple Extremely simple |
| Experience-based | Frustrating Challenging Slightly challenging Neutral Slightly smooth Smooth Effortless |
| Speed-focused | Took too long Took longer than expected Took a bit long About right Pretty quick Quick Instant |
Follow-Up Questions
Understanding why someone found onboarding easy or difficult reveals specific friction points and moments of delight that scores alone can't capture. These follow-ups help you identify which parts of your setup process need work and which you should replicate across other experiences.
This open-ended question captures the exact moments and details that influenced their experience, whether it's a confusing interface element, helpful guidance, or missing information they needed.
Identifying where users spend the most effort helps you prioritize which parts of onboarding to streamline first, focusing improvements where they'll have the biggest impact on reducing friction.
This question uncovers specific improvements users wish existed, giving you a backlog of onboarding enhancements ranked by how often users mention them.