How easy was it to get started? Product Survey Question
Understand if your onboarding flow is intuitive or creating unnecessary friction that could lead to early abandonment and increased support costs.
Question type
Rating scale 1-7
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very difficult Difficult Somewhat difficult Neutral Somewhat easy Easy Very easy |
| Complexity-focused | Extremely complex Very complex Somewhat complex Neutral Somewhat simple Very simple Extremely simple |
| Experience-based | Frustrating Challenging Slightly challenging Neutral Slightly smooth Smooth Effortless |
| Speed-focused | Took too long Took longer than expected Took a bit long About right Pretty quick Quick Instant |
Follow-Up Questions
Understanding why someone found onboarding easy or difficult reveals specific friction points and moments of delight that scores alone can't capture. These follow-ups help you identify which parts of your setup process need work and which you should replicate across other experiences.
This open-ended question captures the exact moments and details that influenced their experience, whether it's a confusing interface element, helpful guidance, or missing information they needed.
Identifying where users spend the most effort helps you prioritize which parts of onboarding to streamline first, focusing improvements where they'll have the biggest impact on reducing friction.
This question uncovers specific improvements users wish existed, giving you a backlog of onboarding enhancements ranked by how often users mention them.
When to Use This Question
SaaS Products: Within 24 hours of account creation, trigger via in-app modal after the user completes their first meaningful action (not just signup), capturing friction while the onboarding experience is still fresh and before frustration compounds into churn.
E-commerce: Immediately after the first purchase is completed, display as a post-checkout overlay on the order confirmation page, catching customers when they've successfully navigated your entire flow and can accurately assess friction points from browsing to payment.
Mobile Apps: After 2-3 app sessions or within the first 48 hours, present as a native in-app prompt following initial feature usage, timing it when users have enough experience to evaluate setup difficulty but before deciding whether to abandon the app.
Web Apps: Upon completion of the setup wizard or initial configuration, show as a slide-in panel from the side of the dashboard, measuring onboarding effectiveness at the exact moment users transition from setup to usage and can identify specific pain points that need addressing.
Digital Products: Within the first week of access or after consuming 20% of content, deliver via email with a single-click response option, reaching users once they've invested enough time to form opinions but while initial impressions remain vivid and actionable.
Related Questions
- How easy was it to complete your task?
- How easy was it to get your issue resolved?
- How easy was it to find what you needed?
- How much effort did it take to complete your purchase?
- How simple was the onboarding process?
- How easy was it to import your data?
- How easy was it to set up your account?
- How simple was it to integrate with your tools?
- How easy was it to customize your dashboard?
- How much effort did it take to invite your team?
- How easy was it to export your data?
- How easy was it to change your plan?
- How much effort did it take to learn the product?
- How much effort did it take to understand the analytics?
- How easy was it to configure the settings?
- How easy was it to migrate from your previous tool?
- How easy was it to use our product?
- How easy was it to contact us when you needed help?
- How easy was it to understand our instructions or documentation?
- How easy was it to find what you were looking for?
- How easy was it to reach our customer support team?
- How easy was it to get your issue resolved by our support team?