How easy was it to use our product? Product Survey Question
Measure the friction users experience when interacting with your product, helping you identify usability barriers that could be driving customers away.
Question type
Rating scale 1-7
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very difficult Difficult Somewhat difficult Neutral Somewhat easy Easy Very easy |
| More emphatic | Extremely difficult Very difficult Difficult Neither easy nor difficult Easy Very easy Extremely easy |
| Experience-focused | Frustrating Challenging A bit tricky Acceptable Straightforward Simple Effortless |
| Intuitive-focused | Not intuitive at all Not very intuitive Slightly confusing Neutral Fairly intuitive Very intuitive Completely intuitive |
Follow-Up Questions
Understanding why users found your product easy or difficult to use reveals specific friction points and usability wins that pure ratings can't capture. These follow-ups help you identify which features need improvement and what's working well in your user experience.
This open-ended question captures the exact moments of friction or delight in users' own words, giving you concrete examples of what to fix or replicate across your product.
Knowing which specific area users struggled with or found easy helps you prioritize UX improvements where they'll have the most impact on overall ease of use.
Experience level matters significantly for CES scores—first-time users naturally face more friction than power users, so segmenting by familiarity reveals whether you have an onboarding problem or a fundamental usability issue.