How easy was it to use our product? Product Survey Question
Measure the friction users experience when interacting with your product, helping you identify usability barriers that could be driving customers away.
Question type
Rating scale 1-7
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very difficult Difficult Somewhat difficult Neutral Somewhat easy Easy Very easy |
| More emphatic | Extremely difficult Very difficult Difficult Neither easy nor difficult Easy Very easy Extremely easy |
| Experience-focused | Frustrating Challenging A bit tricky Acceptable Straightforward Simple Effortless |
| Intuitive-focused | Not intuitive at all Not very intuitive Slightly confusing Neutral Fairly intuitive Very intuitive Completely intuitive |
Follow-Up Questions
Understanding why users found your product easy or difficult to use reveals specific friction points and usability wins that pure ratings can't capture. These follow-ups help you identify which features need improvement and what's working well in your user experience.
This open-ended question captures the exact moments of friction or delight in users' own words, giving you concrete examples of what to fix or replicate across your product.
Knowing which specific area users struggled with or found easy helps you prioritize UX improvements where they'll have the most impact on overall ease of use.
Experience level matters significantly for CES scores—first-time users naturally face more friction than power users, so segmenting by familiarity reveals whether you have an onboarding problem or a fundamental usability issue.
When to Use This Question
SaaS Products: Deploy after the first 7 days of active usage via in-app modal when users complete their third core workflow, capturing friction points while the learning curve is fresh enough to inform your onboarding refinements.
E-commerce: Trigger immediately after checkout completion using a post-purchase page overlay before order confirmation, measuring transaction ease at the exact moment when cart abandonment insights are most actionable for your payment flow.
Mobile Apps: Send within 24 hours of a user completing their first significant task through a gentle push notification linked to an in-app survey, identifying usability barriers before they compound into abandonment.
Web Apps: Display at the end of a user session (after 15+ minutes of activity) via slide-in panel on the dashboard, catching cognitive load issues while users can still articulate specific friction points they encountered.
Digital Products: Embed after every major feature interaction or content consumption milestone using contextual tooltips that expand into the survey, connecting ease ratings directly to the workflows you're trying to optimize for conversion.
Related Questions
- How easy was it to complete your task?
- How easy was it to get your issue resolved?
- How easy was it to find what you needed?
- How much effort did it take to complete your purchase?
- How simple was the onboarding process?
- How easy was it to import your data?
- How easy was it to set up your account?
- How simple was it to integrate with your tools?
- How easy was it to customize your dashboard?
- How much effort did it take to invite your team?
- How easy was it to export your data?
- How easy was it to change your plan?
- How much effort did it take to learn the product?
- How easy was it to get started?
- How much effort did it take to understand the analytics?
- How easy was it to configure the settings?
- How easy was it to migrate from your previous tool?
- How easy was it to contact us when you needed help?
- How easy was it to understand our instructions or documentation?
- How easy was it to find what you were looking for?
- How easy was it to reach our customer support team?
- How easy was it to get your issue resolved by our support team?