How easy was it to set up your account? Product Survey Question
Measure the friction in your onboarding process to identify setup barriers that could be losing you new users before they experience your product's value.
Question type
Rating scale 1-7
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very difficult Difficult Somewhat difficult Neutral Somewhat easy Easy Very easy |
| More emphatic | Extremely difficult Very difficult Difficult Neither easy nor difficult Easy Very easy Extremely easy |
| Process-focused | Required significant effort Required considerable effort Required some effort Moderate effort Required little effort Required minimal effort Required no effort |
Follow-Up Questions
Understanding why users found account setup difficult or easy helps you systematically remove friction points. These follow-ups capture the specific obstacles or delights that ratings alone can't reveal.
This open-ended question captures the specific moments where users struggled or breezed through setup, giving you concrete friction points to address or successful patterns to amplify.
Structured feedback on specific setup stages helps you prioritize which parts of onboarding need attention first based on frequency of mentions.
Time-to-setup data reveals whether your estimated setup time matches reality and helps identify users who may need additional support or better guidance.
When to Use This Question
SaaS Products: Deploy immediately after account creation using an in-app modal or slide-in notification, catching users while setup friction is fresh in their minds and they can still provide actionable feedback about specific roadblocks they encountered.
E-commerce: Trigger within 30 minutes of first order placement through a post-purchase email or checkout confirmation page, capturing the complete onboarding experience from registration through payment setup while users remember which steps caused hesitation or confusion.
Mobile Apps: Present after first successful login via an interstitial screen or bottom sheet, targeting the critical moment when users have overcome initial setup hurdles and can articulate what made the process smooth or frustrating before diving into core features.
Web Apps: Send 24 hours after account activation through a targeted email with single-click response, giving users time to complete multi-step verification processes while maintaining recency, particularly valuable for identifying drop-off points in complex onboarding flows.
Digital Products: Display upon reaching first milestone or completed action using an embedded survey widget within the dashboard, linking setup effort directly to initial success and capturing feedback when users can assess whether the setup complexity matched the value delivered.
Related Questions
- How easy was it to complete your task?
- How easy was it to get your issue resolved?
- How easy was it to find what you needed?
- How much effort did it take to complete your purchase?
- How simple was the onboarding process?
- How easy was it to import your data?
- How simple was it to integrate with your tools?
- How easy was it to customize your dashboard?
- How much effort did it take to invite your team?
- How easy was it to export your data?
- How easy was it to change your plan?
- How much effort did it take to learn the product?
- How easy was it to get started?
- How much effort did it take to understand the analytics?
- How easy was it to configure the settings?
- How easy was it to migrate from your previous tool?
- How easy was it to use our product?
- How easy was it to contact us when you needed help?
- How easy was it to understand our instructions or documentation?
- How easy was it to find what you were looking for?
- How easy was it to reach our customer support team?
- How easy was it to get your issue resolved by our support team?