How easy was it to export your data? Product Survey Question
Understand how friction in your data export process impacts user autonomy and satisfaction, helping you identify and eliminate barriers to data portability.
Question type
Rating scale 1-7
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very difficult Difficult Somewhat difficult Neutral Somewhat easy Easy Very easy |
| More emphatic | Extremely difficult Very difficult Difficult Neither easy nor difficult Easy Very easy Extremely easy |
| Process-focused | Could not complete Very challenging Challenging Manageable Straightforward Simple Effortless |
| Time-based | Took far too long Took much longer than expected Took longer than expected About right Faster than expected Much faster than expected Nearly instant |
Follow-Up Questions
Understanding why users found the export process easy or difficult helps you identify specific friction points and opportunities for improvement. These follow-up questions dig into the details that pure ratings can't capture.
This open-ended question captures specific pain points - whether it's unclear navigation, missing file formats, confusing options, or technical errors - giving you actionable insights for improvement.
Different export formats often have different success rates and user experiences, helping you prioritize which formats need the most attention or better documentation.
This forward-looking question collects concrete suggestions from users who just completed the task, capturing their fresh perspective on what's missing or could be improved.
When to Use This Question
SaaS Products: Send within 24 hours of a user completing their first data export via in-app modal or follow-up email, because friction during export often signals deeper concerns about data portability and vendor lock-in that you need to address before it erodes trust.
E-commerce: Trigger immediately after a customer downloads their order history, saved addresses, or payment information through a brief in-account notification, because export requests often precede account closure decisions and catching friction here gives you a critical window to improve retention.
Mobile Apps: Deploy within 48 hours of users accessing export settings or downloading their content via push notification or in-app survey, because mobile users expect seamless data control and any difficulty here directly impacts app store ratings and GDPR compliance perceptions.
Web Apps: Present right after users complete an export of their projects, files, or account data through an embedded widget on the confirmation page, because the export experience often reveals usability gaps in your data architecture that affect overall product perception and switching costs.
Digital Products: Launch within 6 hours of customers using download features for purchased content, licenses, or subscription data via post-download email or dashboard prompt, because export friction for paid digital goods creates immediate refund risk and damages the perceived value of ownership versus subscription access.
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