How easy was it to find what you needed? Product Survey Question
Measure how effortlessly users navigate to their goals—easier experiences drive higher completion rates and stronger loyalty.
Question type
Rating scale 1-7
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very difficult Difficult Somewhat difficult Neutral Somewhat easy Easy Very easy |
| More emphatic | Extremely difficult Very difficult Difficult Neither easy nor difficult Easy Very easy Extremely easy |
| Time-focused | Took forever Took too long Took some time Reasonable time Pretty quick Quick Instant |
| Success-oriented | Could not find it Very hard to find Hard to find Found eventually Found easily Found quickly Found immediately |
Follow-Up Questions
Finding what users need is the foundation of good UX, but knowing why they struggled or succeeded gives you the insight to actually improve. These follow-ups help you understand the specific friction points or delightful moments in your navigation and search experience.
This open-ended question reveals whether users struggled with common tasks or edge cases, helping you prioritize which findability issues to fix first based on what people actually need most.
Categorizing the type of friction you're creating helps you target specific fixes—unclear navigation needs different solutions than poor search results or confusing information architecture.
Understanding users' first instinct reveals whether your most prominent wayfinding tools match user expectations, and whether people are defaulting to search because navigation fails them.