How easy was it to find what you were looking for? Product Survey Question
Measure friction points in your user journey to identify where customers struggle and optimize the paths that matter most for conversion.
Question type
Rating scale 1-7
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very difficult Difficult Somewhat difficult Neutral Somewhat easy Easy Very easy |
| More emphatic | Extremely difficult Very difficult Difficult Neither easy nor difficult Easy Very easy Extremely easy |
| Speed-focused | Took forever Took a long time Took some time Moderate Pretty quick Quick Immediate |
| Success-oriented | Could not find it Very hard to find Hard to find Found with effort Found fairly easily Found easily Found right away |
Follow-Up Questions
Understanding what makes navigation difficult—or easy—helps you prioritize improvements that remove friction. These follow-ups capture the context behind the score, turning a number into actionable insights about your information architecture and user flow.
This open-ended question reveals what users actually came to accomplish, helping you identify which tasks or content types create the most friction and deserve optimization attention.
The "why" behind the score points directly to specific navigation elements, labels, or search functionality that helped or hindered—concrete details you can test and improve.
Knowing entry points shows you which paths users naturally take and which starting locations leave people lost, helping you optimize the most common journeys first.