How easy was it to find what you were looking for? Product Survey Question
Measure friction points in your user journey to identify where customers struggle and optimize the paths that matter most for conversion.
Question type
Rating scale 1-7
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very difficult Difficult Somewhat difficult Neutral Somewhat easy Easy Very easy |
| More emphatic | Extremely difficult Very difficult Difficult Neither easy nor difficult Easy Very easy Extremely easy |
| Speed-focused | Took forever Took a long time Took some time Moderate Pretty quick Quick Immediate |
| Success-oriented | Could not find it Very hard to find Hard to find Found with effort Found fairly easily Found easily Found right away |
Follow-Up Questions
Understanding what makes navigation difficult—or easy—helps you prioritize improvements that remove friction. These follow-ups capture the context behind the score, turning a number into actionable insights about your information architecture and user flow.
This open-ended question reveals what users actually came to accomplish, helping you identify which tasks or content types create the most friction and deserve optimization attention.
The "why" behind the score points directly to specific navigation elements, labels, or search functionality that helped or hindered—concrete details you can test and improve.
Knowing entry points shows you which paths users naturally take and which starting locations leave people lost, helping you optimize the most common journeys first.
When to Use This Question
SaaS Products: Deploy immediately after users complete a specific workflow like exporting data or generating a report, using an in-app modal that appears on the success screen. This catches users while they can still remember exactly which navigation paths they tried and where they got stuck, giving you actionable insights about your information architecture.
E-commerce: Trigger after checkout completion or within 2 hours of a site visit where someone viewed multiple product categories, using an exit-intent popup or follow-up email. This timing captures both successful purchases and frustrated browsers, helping you understand if your search filters, category organization, and product recommendations are actually helping or hindering conversions.
Mobile Apps: Show after users reach a specific screen for the third time in a single session, using a bottom sheet that slides up without blocking content. This pattern indicates someone is either very engaged or very lost—measuring ease of navigation at this exact moment reveals whether your app structure supports or sabotages repeat usage.
Web Apps: Present 24 hours after a user's first login or immediately after they use your main search function, through an embedded survey at the bottom of the results page. Early users are comparing you to competitors and remembering their onboarding experience clearly, while search usage reveals your biggest navigation pain point in real-time.
Digital Products: Launch within 5 minutes of someone accessing your help documentation or knowledge base, using an inline banner that appears above the article. If users are finding what they need, you'll know your content organization works; if they're struggling even after finding help docs, you've identified a critical findability gap that's costing you support tickets and user satisfaction.
Related Questions
- How easy was it to complete your task?
- How easy was it to get your issue resolved?
- How easy was it to find what you needed?
- How much effort did it take to complete your purchase?
- How simple was the onboarding process?
- How easy was it to import your data?
- How easy was it to set up your account?
- How simple was it to integrate with your tools?
- How easy was it to customize your dashboard?
- How much effort did it take to invite your team?
- How easy was it to export your data?
- How easy was it to change your plan?
- How much effort did it take to learn the product?
- How easy was it to get started?
- How much effort did it take to understand the analytics?
- How easy was it to configure the settings?
- How easy was it to migrate from your previous tool?
- How easy was it to use our product?
- How easy was it to contact us when you needed help?
- How easy was it to understand our instructions or documentation?
- How easy was it to reach our customer support team?
- How easy was it to get your issue resolved by our support team?