How much effort did it take to invite your team? Product Survey Question
Measure the friction users face when onboarding their teams, helping you identify and eliminate barriers that could prevent viral growth and team adoption.
Question type
Rating scale 1-7
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Very difficult Difficult Somewhat difficult Neutral Somewhat easy Easy Very easy |
| More emphatic | Extremely difficult Very difficult Difficult Neutral Easy Very easy Extremely easy |
| Process-focused | Very complicated Complicated Somewhat complicated Neutral Somewhat simple Simple Very simple |
Follow-Up Questions
Understanding why users found team invitation easy or difficult helps you identify friction points in your onboarding flow and collaboration features. These follow-ups reveal specific obstacles and successful patterns that pure effort scores can't capture.
This open-ended follow-up captures the specific moments of friction or delight that drive effort scores, giving you actionable insights into which parts of your invitation flow need improvement.
Breaking down the invitation process into specific steps reveals which parts create the most friction, helping you prioritize UX improvements where they'll have the biggest impact.
This forward-looking question uncovers feature requests and workflow improvements directly from users who just completed the process, capturing fresh insights about what's missing or unclear.
When to Use This Question
SaaS Products: Survey immediately after team invitation flow completion with an in-app modal, because users can accurately recall friction points while the experience is fresh and you'll catch setup abandonment triggers before they compound into churn.
E-commerce: Ask within 24 hours of adding the first team member to a business account via email with dashboard reminder, because collaborative shopping accounts have higher lifetime value and understanding early friction helps you optimize the feature that drives merchant retention.
Mobile Apps: Trigger right after the first successful team invite acceptance using an in-app slide-up notification, because mobile invitation flows face unique challenges like app switching and notification permissions that you need to identify and smooth out quickly.
Web Apps: Deploy 2-3 days after workspace creation for teams of 3+ members through a contextual banner in team settings, because this timing captures the full invitation cycle including acceptance rates while users are still actively configuring their workspace and receptive to improvements.
Digital Products: Send within 48 hours of completing team onboarding with a follow-up email that includes a dashboard link, because digital collaboration tools live or die by adoption velocity and you need to identify whether technical barriers, unclear permissions, or confusing UI is slowing down the critical path from individual trial to team deployment.
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