
Oct 2, 2026
What Is a Good NPS Score?
What NPS of 30, 50 and 70 means, why published benchmarks disagree, and which one to compare your own score with.

What NPS of 30, 50 and 70 means, why published benchmarks disagree, and which one to compare your own score with.

A 5-star rating looks like a scale from 1 to 5. In practice it is a thumbs up or down. What the research says about the J-curve, why 4.9 sells worse than 4.7, and when stars are the wrong tool.

Choose the right satisfaction metric for your product. Learn when to use NPS vs CSAT and how to turn scores into actionable improvements.