Would you recommend us to other teams? Product Survey Question
Measure the loyalty and advocacy of your users—the strongest predictor of organic growth and long-term product success.
Question type
NPS scale 0-10
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Not at all likely Extremely likely |
| Direct approach | Would not recommend Would definitely recommend |
| Advocacy-focused | No, I wouldn't Yes, absolutely |
| Confidence-based | Not confident recommending Very confident recommending |
Follow-Up Questions
When someone gives you a recommendation score, you've only scratched the surface. The real insights come from understanding what drives that score - which specific experiences or features tipped the scale, what alternatives they're comparing you against, and what would need to change to move detractors up the scale. These follow-up questions turn a number into a roadmap.
This open-ended question captures the context behind their score - promoters tell you what's working exceptionally well, while detractors explain the specific frustrations holding them back.
This identifies what criteria your users prioritize when making recommendations, showing you which product dimensions have the biggest impact on word-of-mouth growth.
This question focuses respondents on actionable improvement opportunities rather than general complaints, giving you clear priorities for moving the needle on your NPS score.