Would you recommend us to other teams? Product Survey Question
Measure the loyalty and advocacy of your users—the strongest predictor of organic growth and long-term product success.
Question type
NPS scale 0-10
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Not at all likely Extremely likely |
| Direct approach | Would not recommend Would definitely recommend |
| Advocacy-focused | No, I wouldn't Yes, absolutely |
| Confidence-based | Not confident recommending Very confident recommending |
Follow-Up Questions
When someone gives you a recommendation score, you've only scratched the surface. The real insights come from understanding what drives that score - which specific experiences or features tipped the scale, what alternatives they're comparing you against, and what would need to change to move detractors up the scale. These follow-up questions turn a number into a roadmap.
This open-ended question captures the context behind their score - promoters tell you what's working exceptionally well, while detractors explain the specific frustrations holding them back.
This identifies what criteria your users prioritize when making recommendations, showing you which product dimensions have the biggest impact on word-of-mouth growth.
This question focuses respondents on actionable improvement opportunities rather than general complaints, giving you clear priorities for moving the needle on your NPS score.
When to Use This Question
SaaS Products: Send within 48 hours of a user completing a key workflow for the first time using an in-app modal, because catching them right after their initial success captures authentic enthusiasm before they've had time to encounter edge cases or limitations.
E-commerce: Ask 30 days after a customer's third purchase through a follow-up email, because repeat buyers have enough experience to give meaningful recommendations and this timing identifies your true advocates before they churn or become habitual silent customers.
Mobile Apps: Trigger immediately after a user reaches a significant milestone (like their 10th completed action) with a native slide-up prompt, because achievement moments create emotional peaks where users are most likely to feel generous and want to share their success.
Web Apps: Display one week after a user invites their first team member via a dashboard banner, because the act of bringing in a colleague already signals recommendation intent, and this timing validates whether that initial endorsement still holds after collaborative use.
Digital Products: Send 14 days after subscription renewal using a post-login interstitial, because renewal is a deliberate re-commitment that proves ongoing value, and this window catches users while they're still mentally justifying their decision to continue paying.
Related Questions
- How likely are you to recommend our app to a friend or colleague?
- How likely are you to recommend us to others?
- Would you recommend our product to a friend?
- How likely are you to recommend our service?
- How likely are you to recommend our platform?
- How likely are you to recommend our company?
- How likely are you to tell others about us?
- How likely are you to purchase from us again?