How likely are you to recommend our platform? Product Survey Question
Understand how your users truly feel about your platform and identify your most passionate advocates who will drive organic growth through word-of-mouth.
Question type
NPS scale 0-10
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Not at all likely Extremely likely |
| Recommendation strength | Would not recommend Would highly recommend |
| Enthusiasm-based | Definitely would not Definitely would |
| Confidence-based | Not confident recommending Very confident recommending |
| Action-oriented | Would never suggest it Would actively promote it |
Follow-Up Questions
Understanding why customers give their scores helps you turn NPS data into specific product improvements. These follow-up questions dig into the motivations behind the ratings.
This open-ended question captures the specific features, experiences, or gaps that drove their rating in their own words.
Categorizing responses by aspect helps you prioritize where to focus improvements and understand what matters most to different score groups.
This future-focused question is particularly valuable for passives and detractors, revealing concrete opportunities to move scores upward.
When to Use This Question
SaaS Products: 60-90 days post-signup, send via in-app modal after users complete a significant workflow or reach a usage milestone, because users now understand your platform's value proposition and can provide informed feedback based on real experience rather than first impressions.
E-commerce: 7-14 days after second purchase, trigger through post-purchase email sequence, because repeat customers demonstrate genuine loyalty and their recommendations carry more weight than one-time buyers who may have purchased due to promotions or impulse.
Mobile Apps: After 15-20 app sessions or when users complete their third key action, display as non-intrusive slide-up banner during natural pause points, because this frequency indicates genuine engagement while avoiding survey fatigue that comes from asking too early or during critical user flows.
Web Apps: Quarterly for active users who log in at least twice per week, present via contextual prompt in the navigation or dashboard area, because regular users have sustained experience with your product and tracking their scores over time reveals how product changes impact satisfaction and advocacy.
Digital Products: 30 days after course completion or final module access for educational content, deliver through dedicated email with personalized achievement summary, because users can evaluate the complete value delivered and their recommendations at this stage reflect outcomes rather than just content quality or user experience.
Related Questions
- How likely are you to recommend our app to a friend or colleague?
- How likely are you to recommend us to others?
- Would you recommend our product to a friend?
- How likely are you to recommend our service?
- Would you recommend us to other teams?
- How likely are you to recommend our company?
- How likely are you to tell others about us?
- How likely are you to purchase from us again?