How likely are you to recommend our company? Product Survey Question
Measure customer loyalty and predict business growth by identifying promoters who will drive organic referrals and revenue expansion.
Question type
NPS scale 0-10
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Not at all likely Extremely likely |
| Recommendation strength | Would not recommend Would highly recommend |
| Enthusiasm-based | Definitely would not Definitely would |
| Confidence level | Not confident recommending Very confident recommending |
Follow-Up Questions
Understanding what drives your NPS score is as important as the score itself. These follow-up questions help you identify specific reasons behind recommendations and turn promoters into advocates while addressing detractor concerns.
This open-ended question captures the specific reasoning behind each score, giving you qualitative context that explains the "why" behind your quantitative NPS data.
Asking respondents to prioritize what matters most helps you focus improvement efforts on the factors that actually influence recommendation likelihood.
This forward-looking question turns feedback into a roadmap, especially valuable for passives and detractors who can tell you exactly what would move them up the scale.
When to Use This Question
SaaS Products: Send within 24 hours after users complete a key milestone like their first successful workflow or hit 30 days of active use, displayed as an in-app modal with dismissible overlay, because this captures satisfaction when the product value has clicked but before frustration from edge cases sets in.
E-commerce: Trigger 7-10 days after delivery confirmation when customers have had time to evaluate their purchase, presented via email with a prominent CTA button, because this timing catches buyers after the excitement of receiving their order but before the memory fades, maximizing authentic responses.
Mobile Apps: Display after users complete 3-5 meaningful sessions spread over at least one week, shown as a native bottom sheet that appears after they finish a core action (not mid-task), because frequency alone doesn't indicate satisfaction—you need evidence of sustained value across multiple use cases.
Web Apps: Present immediately after users achieve their stated goal in onboarding or complete a high-value transaction, using a slide-in corner prompt that doesn't block their workflow, because catching people right at their success moment yields the most genuine enthusiasm while minimal friction preserves the positive experience.
Digital Products: Deploy 60-90 days post-purchase for products with longer learning curves like courses or templates, delivered through personalized email referencing specific features they've used, because this window allows users to move past initial setup challenges and experience real results, generating feedback based on actual outcomes rather than first impressions.
Related Questions
- How likely are you to recommend our app to a friend or colleague?
- How likely are you to recommend us to others?
- Would you recommend our product to a friend?
- How likely are you to recommend our service?
- Would you recommend us to other teams?
- How likely are you to recommend our platform?
- How likely are you to tell others about us?
- How likely are you to purchase from us again?