How likely are you to recommend our company? Product Survey Question
Measure customer loyalty and predict business growth by identifying promoters who will drive organic referrals and revenue expansion.
Question type
NPS scale 0-10
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Not at all likely Extremely likely |
| Recommendation strength | Would not recommend Would highly recommend |
| Enthusiasm-based | Definitely would not Definitely would |
| Confidence level | Not confident recommending Very confident recommending |
Follow-Up Questions
Understanding what drives your NPS score is as important as the score itself. These follow-up questions help you identify specific reasons behind recommendations and turn promoters into advocates while addressing detractor concerns.
This open-ended question captures the specific reasoning behind each score, giving you qualitative context that explains the "why" behind your quantitative NPS data.
Asking respondents to prioritize what matters most helps you focus improvement efforts on the factors that actually influence recommendation likelihood.
This forward-looking question turns feedback into a roadmap, especially valuable for passives and detractors who can tell you exactly what would move them up the scale.