How likely are you to recommend our service? Product Survey Question
Measure customer loyalty and predict organic growth by identifying promoters who will actively champion your service and detractors who need immediate attention.
Question type
NPS scale 0-10
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Not at all likely Extremely likely |
| Recommendation strength | Would not recommend Would highly recommend |
| Confidence-based | Definitely would not Definitely would |
| Enthusiasm level | No chance Absolutely would |
Follow-Up Questions
Understanding why someone gave you a specific score is often more valuable than the score itself. These follow-up questions help you uncover the specific experiences, features, or issues driving your NPS ratings so you can take targeted action.
This open-ended question captures the specific context behind each rating, revealing patterns you can't get from the number alone—whether that's a standout feature for promoters or a critical pain point for detractors.
Categorizing what drives recommendations helps you prioritize improvements where they'll have the most impact on your NPS score.
This forward-looking question turns feedback into a roadmap by asking respondents to articulate what changes would move them toward being promoters.