How likely are you to recommend our service? Product Survey Question
Measure customer loyalty and predict organic growth by identifying promoters who will actively champion your service and detractors who need immediate attention.
Question type
NPS scale 0-10
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Not at all likely Extremely likely |
| Recommendation strength | Would not recommend Would highly recommend |
| Confidence-based | Definitely would not Definitely would |
| Enthusiasm level | No chance Absolutely would |
Follow-Up Questions
Understanding why someone gave you a specific score is often more valuable than the score itself. These follow-up questions help you uncover the specific experiences, features, or issues driving your NPS ratings so you can take targeted action.
This open-ended question captures the specific context behind each rating, revealing patterns you can't get from the number alone—whether that's a standout feature for promoters or a critical pain point for detractors.
Categorizing what drives recommendations helps you prioritize improvements where they'll have the most impact on your NPS score.
This forward-looking question turns feedback into a roadmap by asking respondents to articulate what changes would move them toward being promoters.
When to Use This Question
SaaS Products: Send within 24-48 hours after a user completes their first successful workflow or achieves a key milestone like their first automation or report generation, using an in-app modal with a dismiss option, because you're capturing the moment when value clicks and they're most likely to genuinely recommend you to colleagues.
E-commerce: Trigger 7-10 days after delivery confirmation for first-time buyers or 14 days after repeat purchase for existing customers, delivered via email with mobile optimization, because this timing allows them to fully experience the product quality and service while the transaction is still fresh enough to provide actionable feedback.
Mobile Apps: Deploy after the third successful session or when users have spent 15+ minutes engaging with core features, presented as a non-intrusive slide-up banner during a natural pause in activity, because multiple sessions indicate genuine adoption and you're avoiding the trap of surveying users before they understand your value proposition.
Web Apps: Launch 30 days after account activation for active users who have logged in at least 5 times and completed key actions, using an email survey with a clean, single-question design, because monthly cadence gives users enough experience to form opinions while the email format allows them to respond thoughtfully without disrupting their workflow.
Digital Products: Implement immediately after project completion or final export/download for creative tools, or post-course completion for educational products, via an exit survey or thank-you page overlay, because you're capitalizing on the peak satisfaction moment when they've just achieved their goal and can directly attribute success to your product's capabilities.
Related Questions
- How likely are you to recommend our app to a friend or colleague?
- How likely are you to recommend us to others?
- Would you recommend our product to a friend?
- Would you recommend us to other teams?
- How likely are you to recommend our platform?
- How likely are you to recommend our company?
- How likely are you to tell others about us?
- How likely are you to purchase from us again?