How likely are you to tell others about us? Product Survey Question
Measure the strength of customer advocacy and predict organic growth by identifying who will actively promote your brand through word-of-mouth recommendations.
Question type
NPS scale 0-10
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Not at all likely Extremely likely |
| Recommendation strength | Would not recommend Would highly recommend |
| Enthusiasm-based | Definitely would not Definitely would |
| Action-oriented | Will not tell anyone Will tell everyone |
Follow-Up Questions
Understanding what drives someone to score 8 out of 10 reveals actionable insights about both your strengths and barriers to advocacy. The right follow-up questions help you identify which aspects prompt recommendations and what small improvements could turn promoters into enthusiastic advocates.
This open-ended question captures the specific experiences, features, or qualities that shaped their likelihood to recommend, giving you direct insight into what's working well and what's holding them back from a perfect score.
Knowing which specific aspect people naturally highlight helps you understand your strongest selling points and what truly resonates when customers talk about you with others.
This forward-looking question identifies the specific improvements or additions that would elevate satisfaction and turn your solid promoters into vocal advocates who actively spread the word.