How likely are you to tell others about us? Product Survey Question
Measure the strength of customer advocacy and predict organic growth by identifying who will actively promote your brand through word-of-mouth recommendations.
Question type
NPS scale 0-10
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Not at all likely Extremely likely |
| Recommendation strength | Would not recommend Would highly recommend |
| Enthusiasm-based | Definitely would not Definitely would |
| Action-oriented | Will not tell anyone Will tell everyone |
Follow-Up Questions
Understanding what drives someone to score 8 out of 10 reveals actionable insights about both your strengths and barriers to advocacy. The right follow-up questions help you identify which aspects prompt recommendations and what small improvements could turn promoters into enthusiastic advocates.
This open-ended question captures the specific experiences, features, or qualities that shaped their likelihood to recommend, giving you direct insight into what's working well and what's holding them back from a perfect score.
Knowing which specific aspect people naturally highlight helps you understand your strongest selling points and what truly resonates when customers talk about you with others.
This forward-looking question identifies the specific improvements or additions that would elevate satisfaction and turn your solid promoters into vocal advocates who actively spread the word.
When to Use This Question
SaaS Products: Send 30-45 days after account activation as an in-app modal during a successful workflow completion, because you're capturing enthusiasm when users have achieved their first meaningful outcome and momentum is highest.
E-commerce: Deploy immediately after positive product review submission via email follow-up, because customers who took time to rate their purchase favorably are already in advocacy mode and most receptive to referral requests.
Mobile Apps: Trigger after 7-10 active sessions or when users complete a core feature tutorial through an interstitial screen, because this timing ensures users understand your value proposition and have developed usage habits worth recommending.
Web Apps: Place within 48 hours of a user hitting a significant milestone (report generated, project completed, goal achieved) using a slide-in banner, because the dopamine hit of accomplishment makes users most willing to share their success and attribute it to your tool.
Digital Products: Ask 90 days post-purchase for educational content or templates via targeted email campaign, because this window allows users to implement what they've learned and experience real results they'll want to tell colleagues about.
Related Questions
- How likely are you to recommend our app to a friend or colleague?
- How likely are you to recommend us to others?
- Would you recommend our product to a friend?
- How likely are you to recommend our service?
- Would you recommend us to other teams?
- How likely are you to recommend our platform?
- How likely are you to recommend our company?
- How likely are you to purchase from us again?