Would you recommend our product to a friend? Product Survey Question
Measure user loyalty and predict organic growth by tracking who's willing to stake their reputation on recommending your product to others.
Question type
NPS scale 0-10
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Not at all likely Extremely likely |
| Recommendation strength | Would not recommend Would highly recommend |
| Enthusiasm-based | Definitely would not Definitely would |
| Confidence level | Not confident at all Very confident |
Follow-Up Questions
Understanding why someone gave you an 8 rather than a 10 reveals specific friction points you can actually fix. These follow-up questions help you understand what's holding back your promoters and what would push detractors toward neutral territory.
This open-ended question captures the specific factor that most influenced their rating, giving you concrete, actionable feedback rather than making you guess what the number means.
This turns a static score into a product roadmap by asking users exactly what changes would move their recommendation likelihood higher.
This categorizes feedback into actionable buckets, letting you segment responses by what drives recommendations for different user groups and prioritize improvements accordingly.
When to Use This Question
SaaS Products: Send within 7-14 days of successful onboarding completion via in-app modal after a key workflow is completed, because users can now articulate specific benefits they've experienced and compare your solution to alternatives they considered.
Mobile Apps: Trigger after 3-5 meaningful sessions or when a user completes their first major goal using a subtle bottom sheet that appears post-action, since this captures the emotional high of achievement while the value is fresh and they're most likely to share enthusiasm.
E-commerce: Deploy 24-48 hours after confirmed delivery through email alongside a review request, as this timing catches customers when they've used the product enough to form an opinion but before the purchase excitement fades.
Web Apps: Show after 30 days of consistent usage (defined as 10+ logins) via slide-in panel during a logged-in session, because monthly active users have established patterns and can credibly assess whether your tool is recommendation-worthy based on sustained value.
Digital Products: Present immediately after a user achieves a milestone result (course completion, project export, goal reached) through an interstitial screen before returning to dashboard, as the tangible outcome proves your product's value proposition and makes advocacy feel natural rather than requested.
Related Questions
- How likely are you to recommend our app to a friend or colleague?
- How likely are you to recommend us to others?
- How likely are you to recommend our service?
- Would you recommend us to other teams?
- How likely are you to recommend our platform?
- How likely are you to recommend our company?
- How likely are you to tell others about us?
- How likely are you to purchase from us again?