Would you recommend our product to a friend? Product Survey Question
Measure user loyalty and predict organic growth by tracking who's willing to stake their reputation on recommending your product to others.
Question type
NPS scale 0-10
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Not at all likely Extremely likely |
| Recommendation strength | Would not recommend Would highly recommend |
| Enthusiasm-based | Definitely would not Definitely would |
| Confidence level | Not confident at all Very confident |
Follow-Up Questions
Understanding why someone gave you an 8 rather than a 10 reveals specific friction points you can actually fix. These follow-up questions help you understand what's holding back your promoters and what would push detractors toward neutral territory.
This open-ended question captures the specific factor that most influenced their rating, giving you concrete, actionable feedback rather than making you guess what the number means.
This turns a static score into a product roadmap by asking users exactly what changes would move their recommendation likelihood higher.
This categorizes feedback into actionable buckets, letting you segment responses by what drives recommendations for different user groups and prioritize improvements accordingly.