How likely are you to recommend us to others? Product Survey Question
Measure customer loyalty and predict organic growth by tracking who will actively promote your brand to their network.
Question type
NPS scale 0-10
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Not at all likely Extremely likely |
| Recommendation strength | Would not recommend Would highly recommend |
| Enthusiasm-based | Definitely would not Definitely would |
| Advocacy-focused | Would never suggest Would enthusiastically recommend |
Follow-Up Questions
Starting with open dialogue helps you understand the human reasoning behind scores. When someone gives you an 8 or 9, you might assume they're satisfied, but their explanation could reveal hesitation or concerns you'd otherwise miss. These follow-ups turn numerical data into actionable insights.
This open-ended follow-up lets respondents explain their reasoning in their own words. You'll discover whether promoters love your customer service, your product features, or your pricing—context that helps you double down on what's working and understand what's holding back your passives and detractors.
This forward-looking question identifies specific improvements that would increase recommendation likelihood. Even promoters often share valuable suggestions, and you'll learn what changes would convert passives into promoters or prevent detractors from leaving.
Understanding which dimension drives recommendations helps you prioritize improvements and messaging. If support matters most but your product is strongest, you know where to focus. This structured data reveals patterns across customer segments that text responses might obscure.
When to Use This Question
SaaS Products: Deploy 7-14 days after a user completes their first major workflow or achieves a key outcome, via in-app modal during a natural pause point, because you're capturing the recommendation intent when the value is freshly experienced and top-of-mind.
Web Apps: Trigger immediately after a user successfully completes a high-value transaction or solves a critical problem, using an embedded slide-in that doesn't interrupt their flow, because this moment of success creates the strongest emotional connection to your product's value.
Mobile Apps: Launch after 10-15 active sessions spread over at least 2 weeks, presented as a native prompt during app idle time or after completing a core action, because this ensures the user has genuine experience with your app across different use cases before forming an opinion.
E-commerce: Display 5-7 days after delivery confirmation when the customer has had time to use the product, using an email survey link with a subtle in-account banner as a secondary touchpoint, because post-purchase satisfaction needs time to develop and early asks feel pushy while late asks lose relevance.
Digital Products: Present within 24-48 hours of a user hitting a meaningful milestone like publishing their first project or reaching a usage threshold, through a contextual tooltip near their achievement notification, because celebration moments amplify positive sentiment and users are already in a reflective mindset about their progress.
Related Questions
- How likely are you to recommend our app to a friend or colleague?
- Would you recommend our product to a friend?
- How likely are you to recommend our service?
- Would you recommend us to other teams?
- How likely are you to recommend our platform?
- How likely are you to recommend our company?
- How likely are you to tell others about us?
- How likely are you to purchase from us again?